The table with this story shows global beverage volume performance for CocaCola and PepsiCo, culled from the companies’ most recent annual regulatory filings. The companies disclose growth or decline for selected markets or business units, and those included can vary from...
On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). Aside from the opportunity to grow Rockstar...
After flying under the radar following its 2012 launch, Bang Energy sent a sonic boom across the US energy drink market during the past two years, surpassing an 8.0 dollar share in 2019. The brand, owned by Vital Pharmaceuticals (VPX), ignited what is now known as the “performance energy” segment, taking on established players such as Monster Energy by touting better ingredients, low or no sugar, and supplements such as creatine and branched-chain amino acids (BCAAs). Under threat, Monster Beverage launched a counter-attack early last year with Reign Total Body Fuel, using the company’s partnership with Coca-Cola’s US bottling system to shower retail stores with incremental floor displays and c-store cooler placements. Fast forward a year and the threat posed by Bang may have subsided...
