Beverage Digest in partnership with the Neuro-market researchers at Alpha-Diver have just produced a “Sports and Energy Drinks Deep Dive” report based on our Bev50 findings earlier this summer. Beverage Digest is giving subscribers a sneak peek at the report’s findings and takeaways...
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.
Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...
