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Marketing

Home » Topics » Marketing
  • March 16, 2023

    Briefs: March 16, 2023

    A collection of recent developments from around the industry to keep you up to speed...

  • Bottler binoculars 2
    March 2, 2023

    Coke and Pepsi Bottlers Look Ahead: See Return to Single-Digit Pricing Increases

    Input Costs Still Elevated, Tracking Inflation. Volatility Expected.

    Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...

  • March 2, 2023

    Briefs: March 2, 2023

    A collection of recent developments from around the industry to keep you up to speed...
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  • March 2, 2023

    BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

  • February 21, 2023

    BodyArmor Looks to Become Household Brand, CMO Says.

  • February 16, 2023

    Briefs: February 16, 2023

  • February 16, 2023

    PepsiCo, Coke Executives Prepare for Possible Second-Half Challenges

  • 1 openai lead
    February 16, 2023

    Cutting Through the ChatGPT Hype

  • February 1, 2023

    Powerade Targets Gatorade with New Formula, Packaging

  • January 12, 2023

    Briefs: January 12, 2023

  • December 19, 2022

    Briefs: December 19, 2022

  • December 19, 2022

    Incoming Coke North America President Jennifer Mann Sets Leaders, Structure

  • November 22, 2022

    Briefs: November 22, 2022

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