New Marketing to Reinforce ‘Better-for-You’ Ingredients, Sports Nutrition CEO Says
April 17, 2025
Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...
PepsiCo to Enter Gut Soda Market With $1.95B Poppi Acquisition
April 3, 2025
A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...
KDP Seeks Double-Digit Energy Share With Ghost and More
March 11, 2025
This year is shaping up to be pivotal for the US energy category. An already dynamic 2025 has been marked by Celsius Energy’s pending acquisition of fast-growing Alani Nu. This comes as Keurig Dr Pepper begins to integrate Ghost Energy and Alani Nu competitor Bloom Energy into its distribution network as part of an aggressive push into...
Introduction Comes as Segment Leaders Poppi and Olipop Spark Modern Soda Wars
February 18, 2025
Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...