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Home » Topics » Marketing

Marketing
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Opening Thoughts: March 17, 2022

March 17, 2022

While still early, there is growing evidence that leveraging established brands for new alcohol products is a winning way to break through tired or saturated categories.

As you will read in today’s issue, demand for PepsiCo’s Hard Mtn Dew appears to be outpacing the company’s ability to add distribution (story below). That’s a nice place to be and likely not by accident. PepsiCo and partner Boston Beer have launched in states where non-alcoholic Dew is already a strong seller, so there is built-in demand.


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Territory Changes and Deals: February 23, 2022

February 23, 2022

U.S. CSD Category Dollar Sales Up +8.1% as Pricing Growth Skyrockets

February 23, 2022

Last year’s US carbonated soft drink market notched unprecedented retail pricing growth, driving up category dollar sales by +8.1% on volume that declined -1.1%, according to BD data. As the table below shows, CSD pricing jumped +9.3% in 2021, which represented...


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Briefs: February 9, 2022

February 9, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Briefs: January 25, 2022

January 25, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

December 17, 2021
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
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Briefs: November 17, 2021

November 17, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Energy Drinks at Retail, 9-Months 2021

Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021

The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...


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Briefs: October 12, 2021

October 12, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Opening Thoughts: October 12, 2021

Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...


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