Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • New! Fact Book 30th Edition
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • NEW! KDP System
    • Download Your Keurig Dr Pepper System
    • Purchase The Coke and Pepsi Systems
    • Renew Your Coke and Pepsi Systems
    • Download Your Coke and Pepsi Systems
    • Purchase Historical System Books
  • Events
    • Future Smarts 2025
    • Past Events
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • New! Awards 2025
    • Past Awards
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Topics » Marketing

Marketing
Marketing RSS Feed RSS

Territory Changes and Deals

SunnyD, Ghost, Mela, Coke United, Buffalo Rock, Ryl, Culture Pop, Milo's
May 1, 2025
Collection of key deals from around the industry so you don't miss a beat..
Read More

Briefs

BodyArmor Rebirth, McDonald's Sales Slide, Alani Nu Hits $1B, Albertsons Pushback on Tariff Hikes, Paper Wine Bottles, and More
May 1, 2025
A collection of recent developments from around the industry to keep you up to speed...
Read More
BodyArmor Refresh main.png

Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul

New Marketing to Reinforce ‘Better-for-You’ Ingredients, Sports Nutrition CEO Says
April 17, 2025
Coca-Cola’s BodyArmor division has updated the brand’s identity with new package graphics and a “cleaner” and “sharper” word mark. The refresh includes...
Read More

Territory Changes and Deals: Reyes' KDP Appeal, Lucky Energy, Nestle Water Bids, More

April 3, 2025
Collection of key deals from around the industry so you don't miss a beat...
Read More

Briefs: Share a Coke returns, Update on Hispanic Coke Hoax, Sports Drink and Water Performance 2024, Keurig Tests K-Rounds, Coke SW Top Bottler

April 3, 2025
A collection of recent developments from around the industry to keep you up to speed...
Read More

Waiting Game for Pepsi Bottlers on Poppi, Alani Nu

PepsiCo to Enter Gut Soda Market With $1.95B Poppi Acquisition
April 3, 2025

A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...


Read More
Cover-Web.jpg

Dynamic 2025 Starts With Alani Deal. Pepsi to Distribute?

KDP Seeks Double-Digit Energy Share With Ghost and More
March 11, 2025

This year is shaping up to be pivotal for the US energy category. An already dynamic 2025 has been marked by Celsius Energy’s pending acquisition of fast-growing Alani Nu. This comes as Keurig Dr Pepper begins to integrate Ghost Energy and Alani Nu competitor Bloom Energy into its distribution network as part of an aggressive push into...


Read More

Territory Changes and Deals: Coke Bottlers United, ABARTA, Consolidated; Polar; Powerade; Vita Coco; Zevia and More

March 11, 2025
Collection of key deals from around the industry so you don't miss a beat..
Read More

Briefs: Fairlife; Keurig Dr Pepper; SNAP Risk; Sparkling Water Results and Data; Coke Tax Case; CCEP to FTSE; Target Boycott; $90K Cheeto

March 11, 2025
A collection of recent developments from around the industry to keep you up to speed...
Read More
cover-simply-pop

Coke to Launch Simply Pop Prebiotic Soda This Month

Introduction Comes as Segment Leaders Poppi and Olipop Spark Modern Soda Wars
February 18, 2025

Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...


Read More
Previous 1 2 3 4 5 6 7 8 9 … 16 17 Next

Popular Stories

  • Cover-Web.jpg

    What’s Behind U.S. Surge of THC Beverage Launches?

  • BodyArmor Refresh main.png

    Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Cover-Web.jpg

    What’s Behind U.S. Surge of THC Beverage Launches?

  • Arkansas, Indiana, Iowa, Nebraska Request SNAP Soda Exclusions From Trump Administration

  • Cover.jpg

    2024 All-Channel Results: LRB Dollars and Volume Rose

  • Opening Thoughts: April 23, 2025

  • Arkansas, Indiana, Idaho in Line for First SNAP Soda Exclusions Under Current Trump Administration

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2025 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media