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Home » Topics » Marketing

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Territory Changes and Deals: December 11, 2024

December 11, 2024
Collection of key deals from around the industry so you don't miss a beat...
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Coke System Meeting: North America Bottlers Look ‘Above and Beyond’ For 2025

’Value’ to be Key Driver for Consumers
November 25, 2024

Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...


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Opening Thoughts: November 25, 2024

November 25, 2024

Coca-Cola’s new holiday ads that pay tribute to a 1995 campaign called, “Holidays Are Coming,” have generated lots of attention this week over the company’s use of “Real Magic AI” to produce the spots.

The New York Times ran the headline, “Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I..” Commenters on social media said the ads look artificial, pointing out inconsistencies like truck tires that don’t spin. Others called the...


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Q&A: Olipop CEO Goodwin on Road to $1B

Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024

With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher


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Opening Thoughts: September 5, 2024

September 5, 2024

This is one dynamic beverage industry.

Our lead story (pg. 3) uncovers how Olipop Cofounder Ben Goodwin intends to pursue $1 billion brand status — and he says he can do it without direct store delivery, at least for now. This digestive health drink, or gut soda as some refer to it, didn’t exist before six years ago. And Olipop helped spawn a formidable competitor in Poppi. Many alternative sodas have marketed themselves at the expense of traditional sodas. Olipop has been among the most successful so far. I’ll note, as well, that in an era when barriers to entry in non-alcoholic beverages are lower than ever, Olipop is a brand built on function, R&D, and efficacy. That’s worth watching.

The second story in today’s issue (pg. 6) features a conversation with former Coca-Cola Venturing and Emerging Brands executive Matt Hughes. He is a well-known and respected industry voice whose expertise bridges the gap between mainstream and emerging brands. Now with private equity firm Franchise Equity Partners, Hughes is tracking the winds of change within


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Prime Hydration Now in Negative Sales Territory Amid Category Decline

Lawsuits Mount for Influencer-Led Brand That Shook Category
September 5, 2024

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the


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Briefs: September 5, 2024

September 5, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025

Market Share Wins, Profit Margin Gains Demand ‘Challenger Mindset’
August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...


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Noteworthy Launches: August 22, 2024

August 22, 2024

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience


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Briefs: August 22, 2024

August 22, 2024
A collection of recent developments from around the industry to keep you up to speed...
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