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Home » Topics » Marketing

Marketing
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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Briefs: April 1, 2020

April 1, 2020

PURECIRCLE RESTATES 2018 REVENUE, REPORTS FISCAL 2019 EARNINGS. In a statement yesterday, global stevia maker PureCircle announced the...


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Briefs: February 7, 2020

February 7, 2020

CSD Growth Decelerates. US Carbonated soft drink dollar sales grew +0.3% during the four weeks ending Jan. 25, according to Nielsen data published by Morgan Stanley. That was a deceleration from +1.4% growth in the prior 12-weeks. A -2.8% volume decline during the four weeks...


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FS19 Recap: Keurig Dr Pepper CCO Derek Hopkins

Sees No Dr Pepper Move from KO, PEP; Opportunity in Energy, Hydration; Strong Allied Brand Strategy.
December 17, 2019

Keurig Dr Pepper Chief Commercial Officer Derek Hopkins has been as close as anyone to the merger of Keurig Green Mountain and Dr Pepper Snapple. Hopkins served as chief integration officer for the transaction and before that was president of Keurig Green Mountain’s US business. His experience in the global beverage industry is deep, with stints at Coca-Cola, AB InBev, Bacardi and Guiness Diageo. The following is a recap of his Future Smarts conference interview in Dec. 9 in New York.


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Deep Dive: Coca-Cola Southwest Beverages

Two Years After Refranchising, Bottler Hits Stride in US
September 17, 2019

The past year has been good for Coca-Cola Southwest Beverages (CCSWB). The Dallas-based bottler, controlled by Mexico’s Arca Continental, took home the 2019 Candler Cup as Coca-Cola’s best bottler of the year globally. Before that, CCSWB was named Coke North America’s 2018 Market Street Challenge winner as the most improved bottler. And Southwest’s McAllen, Texas production plant earned a President’s Quality Award as CCNA’s No. 1 facility. The accolades rolled in just two years after Arca entered the US market as part of Coke’s massive refranchising of company-owned bottling assets in the US and Canada. In its first year, CCSWB faced Hurricane Harvey, which caused extensive flooding and damage in Houston, a key market. The bottler also faced soaring commodity costs. BD visited Houston recently for a curated market tour that served as a victory lap of sorts. The day was hosted by Coke Southwest executives including COO Jean Claude Tissot, a 21-year veteran of the Coca- Cola system in Latin America. The following recap includes images from the tour and commentary...


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Briefs: August 29, 2019

August 29, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse...


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Mtn Dew to Get Marketing and Ad Spend Boost in Back Half of 2019

July 12, 2019

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...


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Briefs: May 3, 2019

May 3, 2019

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse.


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Briefs: March 15, 2019

March 15, 2019

A collection of recent news items to keep you up to speed on the heartbeat of the non-alcoholic beverage industry.


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Coke VEB ‘Entrepreneurial’ Unit Tests RTD Mocktail.

November 30, 2018

Coca-Cola’s Venturing & Emerging Brands unit is experimenting with a new non-alcoholic adult sparkling beverage called Bar None. VEB created the ready-to-drink product for people who don’t wish to indulge during “occasions when alcohol is usually served,” a spokeswoman said. Bar None is essentially a line of bottled premium “mocktails” that mimic popular cocktails, providing temporary or permanent abstainers with a more interesting alternative than club soda or non-alcoholic beer. A website


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