Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • Fact Book 31st Edition
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • The Keurig Dr Pepper System
      • Purchase
      • Download
    • The Coke and Pepsi Systems
      • Purchase
      • Renew
      • Download
      • Purchase Historical System Books
  • Events
    • Future Smarts 2026
    • Past Events
      • Future Smarts 2025
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2026
    • Past Awards
      • Awards 2025
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Topics » Marketing

Marketing
Marketing RSS Feed RSS

PepsiCo to Show New Lemon Lime Soda Brand, Pink Drink Innovations at NACS

October 1, 2022

PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...


Read More
2 - lead-edit-b.jpg

Cooler Screens Looks to Turn Simple Doors Into Retail Tool

Q&A: Founder Arsen Avakian Writes Second Act After Argo Tea
September 22, 2022

Argo Tea Co-founder Arsen Avakian was struck by how often consumers in store aisles pulled out a cell phone while browsing a drink cooler. When he asked why, he learned they were researching brands to understand everything from ingredients to provenance. With a background in technology, Avakian had a...


Read More

Briefs: September 7, 2022

September 7, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More
1-Celsius-logo.jpeg

PepsiCo System to Distribute Fitness Energy Brand Celsius as Bang Transitions Out

Deal Gives PepsiCo Equivalent of 8.5% Stake in Celsius For $550M
August 2, 2022

PepsiCo will begin transitioning fast-growing fitness energy drink brand Celsius into its US bottling network during the fourth quarter, according to a PepsiCo letter to bottlers yesterday. PepsiCo had announced...


Read More

Territory Changes and Deals: August 2, 2022

August 2, 2022

A collection of key deals from around the industry so you don't miss a beat...


Read More

Briefs: August 2, 2022

August 2, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More
4-ale-8-blackberry.jpg

What’s Life Like These Days for Regional Soda Brand Ale-8-One?

120-Year-Old Company Navigates Unprecedented Inflation With ‘Steady’ Strategy
July 15, 2022

Nestled in Winchester, Kentucky just outside Lexington and less than three miles from the Bluegrass Heritage Museum, craft soda maker Ale-8-One Bottling is a microcosm of the complex...


Read More

All Sport Owner Jel Sert Parlays Fla-Vor-Ice Popsicle Empire into Boozy Extension

Company Looks to Expand Licensing, Co-Packing Work With Coke, Other Majors
July 15, 2022

Company Looks to Expand Licensing, Co-Packing Work With Coke, Other Majors
Owner and President Sees Long Growth Runway for Powdered Water Enhancers

During the past two years, West Chicago-based Jel Sert built a distillery, winery, and brewery into the middle of a half-million-square-foot food and beverage manufacturing plant that for almost...


Read More

Briefs: July 15, 2022

July 15, 2022

A collection of recent developments from around the industry to keep you up to speed...


Read More

Honest Co-Founder Goldman Won’t Chase DSD as He Launches Organic Bottled Tea

Offers View on Small Health-Oriented Brands at Coke
June 23, 2022

As Honest co-founder Seth Goldman races to get his new ready-to-drink tea to market in the aftermath of Coca-Cola’s decision to discontinue Honest tea, there is one thing he is sure of for now. He won’t try to build a...


Read More
Previous 1 2 … 11 12 13 14 15 16 17 18 19 20 21 Next

Popular Stories

  • Cover.jpg

    U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures

  • Noteworthy Launches: ARIH. Fresca Hard. Bubly Pop. Plezi. Tropicana Hydrate. Hoplark. Slice Dirty Soda.

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Briefs: Montana SNAP Soda Ban. Private Label Stalls. RBC's 10 Key Themes for CPG. KDP Trend Report. Goldman, Douglas Reunite Over Tea

  • Coca-Cola Flagship Gains Ground in Q1 After Tough 2025 [Green Sheet]

  • Cover.jpg

    Inside PepsiCo's 13-oz PET Affordability Strategy

  • Cover.jpg

    U.S. Beverage Bottlers React to ‘Perfect Storm’ of Cost Pressures

  • Celsius Holdings’ Plan for Acquired Rockstar Brand Takes Stage

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2026 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media