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Home » Topics » Marketing

Marketing
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Why Pepsi and Coke Are Ditching Conventional Wisdom

Full Transcript of The Breeze, Episode 8
October 25, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 8. PepsiCo's announced investment in online grocery delivery service Instacart begs a question: Isn’t PepsiCo essentially competing now against some of its most important retail customers? Take Walmart, for example, which is aggressively expanding an online grocery delivery business of its own. There was a time when such a customer conflict would have been avoided. But PepsiCo isn't alone in tossing conventional wisdom these days. Coke is doing it, too. So what's going on?...


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Briefs: October 12, 2023

October 12, 2023
A collection of recent developments from around the industry to keep you up to speed...
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People: October 12, 2023

October 12, 2023

The latest industry executive moves to keep you in the know...


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NACS: Beverage Makers Reveal 2024 Innovation Aimed at Convenience Retail

Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023

This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:


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Consumer Pullback? Not So Far, PepsiCo Says

Forget Volume. ‘Units’ Are Key, CEO Says
October 12, 2023

The third-quarter earnings season for the big-3 non-alcoholic beverage companies kicked off Tuesday with PepsiCo. Coca-Cola and Keurig Dr Pepper report the week of Oct. 23. Investors and analysts are watching for signs that consumers are pulling back on beverage purchases amid persistent inflationary grocery pricing and...


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Noteworthy Product Launches: September 27, 2023

September 27, 2023

ShineWater has introduced a new aluminum can package for its vitamin D infused line of flavored waters. The brand will phase out the use of plastic bottles in favor of the 16-oz cans by early 2024, according to the company. Meanwhile,...


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Territory Changes and Deals: September 27, 2023

September 27, 2023
Collection of key deals from around the industry so you don't miss a beat...
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From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

Molson Coors Cash, Distribution Muscle to Help
September 27, 2023

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...


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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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Noteworthy Product Launches: September 14, 2023

September 14, 2023

Coca-Cola launched its newest limited edition Coke Creations extension this week. Y3000 is said by the company to be “futuristic flavored” and “co-created with human and artificial intelligence.” Y3000, in both Zero Sugar and regular versions, is how a Coke of the future might taste, the company added. Coca-Cola used AI to help generate the...


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