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Coke Zero Sugar Gets New Formula, Graphics, Campaign

New Version Hits U.S. This Month Amid Global Push
July 13, 2021

This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...


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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Keurig Dr Pepper 1Q Results Add to Optimism for Beverage Sector

CFO Expects Sales Growth Momentum to Offset Higher Costs For Now
April 30, 2021

CFO Expects Sales Growth Momentum to Offset Higher Costs For Now. Marketing Spend on the Rise, CEO Says. Also, ‘Happy” With Polar Seltzer Velocity. Yesterday, Keurig Dr Pepper reported first quarter organic revenue growth of +11%, which follows +6.4% growth in the fourth quarter of last year. Here's what else we learned...


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Rise

Uncuffed MTN Dew Launches Rise Energy Drink

Offers More Caffeine than Monster Energy, Targeted Morning Positioning
March 17, 2021

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...


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