Incoming Coca-Cola North America Operating Unit President Jennifer Mann has announced her leadership team and key organizational changes intended to “accelerate our growth, improve speed and capabilities, and make it easier to get work done,” she told staff in a Nov. 29 internal memo to staff. Key appointments include the promotion of Joel Bishop, currently an SVP and GM for the Glaceau hydration business unit, to head of strategy for North America. Outgoing Strategy Chief Diego Granizo will become a key advisor to Mann “while he identifies his next role and supports the transition,” she said. Mann also added a new Customer Care team, to be led by Sean Lee, focused on “customer and consumer
 experiences, including syrup branches, Freestyle operations, equipment and services and the call center to provide centralized management and speed in delivery,” she wrote. A Nutrition team now under development will be dedicated to the “critical categories”
 of dairy and juice “to accelerate our growth and competitive advantage,” Mann said. The changes take effect on Jan. 1, 2023. “New leaders will lead the transition organizational design work and people selection over the next several months,” said Mann, who announced a voluntary separation program in November. 

FOUNTAIN TO BE SEPARATE AGAIN. The new structure includes the separation of foodservice/on-premise operations (known also as fountain) from operations related to retail customers including groceries and convenience stores. “We are intentionally splitting Foodservice and On-Premise from Retail to ensure the right focus and attention is given at the highest levels of the organization,” Mann wrote. The operations were combined under a single leader in 2021 as part of an earlier reorganization. Dagmar Boggs, who currently runs the combined fountain and retail customer operations, will lead a newly focused Foodservice and On-Premise unit. “Our single largest opportunity for recruitment and retention remains the meal occasion and bringing these areas together through customers, marketing and digital, will allow us to accelerate growth,” Mann wrote. Coca-Cola is the US share leader in fountain soft drinks and the operations are an important revenue and profit driver in North America. Meanwhile, West Operations President Pam Stewart will lead a new Retail Customer team focused on everything from groceries to drug stores. 

MARKETING CHIEF BOULDEN AMONG KEY DEPARTURES. Mann announced several North America departures, including Chief Marketing Officer Melanie Boulden (who was later announced by Tyson Foods as the company’s new EVP and chief growth officer). Mann appointed Shakir Moin as the new head of marketing. He comes from Coca-Cola’s Costa Coffee business, where he was most recently interim CEO. He has been with Coca-Cola globally since 1996. “I leave TCCC with deep admiration and gratitude,” Boulden wrote in 

a Dec. 9 LinkedIn post. “I’m confident in North America’s future under Jennifer Mann and know the marketing organization is in great hands with Shakir Moin.” Separately, South Zone President Jeremy Faa, who is a former Fairlife COO, and human
 resources SVP Valerie Love also have elected to leave Coca-Cola. 

DIGITAL EMBEDDED. Mann said digital capability will be “embedded” into bottler operations, retail sales, and food service. Chief Digital Officer Nikhil Mathew will lead that effort while exploring other opportunities within Coca-Cola. 

OTHER KEY LEADERS. Remaining in place are Head of Operations Marcelo Boffi, Head of Finance Mark Eppert; Head of New Revenue Streams Dan White; Mann’s Chief of Staff Felicia Hale; General Counsel Brian Henry; BodyArmor and Powerade CEO Federico Muyshondt; Public Affairs, Communications, and Sustainability Head Joanna Price; and Fairlife COO Karim Yahi. Mann is bringing Katharyne Gabriel from global human resources to North America as HR chief. “Culture and people will be a top priority for me, and Katharyne is well known for leading these critical areas in complex parts of the business,” Mann wrote.