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Home » Topics » Marketing

Marketing
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Briefs: January 25, 2022

January 25, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

December 17, 2021
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
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Briefs: November 17, 2021

November 17, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Energy Drinks at Retail, 9-Months 2021

Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021

The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...


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Briefs: October 12, 2021

October 12, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Opening Thoughts: October 12, 2021

Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...


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Briefs: September 16, 2021

September 16, 2021

A collection of recent developments from around the industry to keep you up to speed...


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Coke’s ‘Asset-Right’ Strategy

Company to Shed Sports Drink, Tea Factories on Heels of Water Plant Divestiture
August 11, 2021

Coca-Cola has agreed to sell three hot-fill plants to Refresco as part of an ongoing “asset right” market strategy, according to Mark Rahiya, Coke’s chief supply chain, technical and innovation officer. The plants in...


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1-pepsi-lead-bottle.jpg

PepsiCo, Bottlers Map Out 2022 Plans

Company Shares 2022 Marketing, Product Innovation for North America
July 29, 2021

Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...


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Briefs: July 15, 2021

July 15, 2021

A collection of recent developments from around the industry to keep you up to speed...


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