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Home » Topics » Marketing

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Briefs: June 7, 2022

June 7, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Bottlers: No 'Competitive Stupid Pricing’ During Memorial Day Holiday

Tapered Deals Haven’t Yet Deterred Soda Consumers, Informal Survey Reveals
June 7, 2022

In an informal BD survey of US beverage bottlers and distributors, Memorial Day holiday pricing was higher than last year as manufacturers and retailers continued to pull back on promotional discounting. Bottlers have faced unprecedented costs this year for everything from labor and transportation to raw materials. One bottler told BD that...


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Dunkin’ Swaps Coca-Cola Products for PepsiCo’s in U.S. Restaurants

Bottled Iced Coffee Partnership Remains Intact and Part of Coke Coffee Strategy
June 7, 2022

Inspire Brands-owned Dunkin’ has selected PepsiCo as the donut and coffee chain’s new beverage provider in the US, BD has learned. Dunkin’ operates almost 9,500 locations in the US. The chain serves chilled soft drinks and other beverages in bottles and cans, rather than fountain drinks. The business has been with...


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Muscle Milk Lifts Sales With Broader Fitness Focus

Revamps Formula, Packaging
May 9, 2022

PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...


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Opening Thoughts: March 17, 2022

March 17, 2022

While still early, there is growing evidence that leveraging established brands for new alcohol products is a winning way to break through tired or saturated categories.

As you will read in today’s issue, demand for PepsiCo’s Hard Mtn Dew appears to be outpacing the company’s ability to add distribution (story below). That’s a nice place to be and likely not by accident. PepsiCo and partner Boston Beer have launched in states where non-alcoholic Dew is already a strong seller, so there is built-in demand.


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Territory Changes and Deals: February 23, 2022

February 23, 2022

U.S. CSD Category Dollar Sales Up +8.1% as Pricing Growth Skyrockets

February 23, 2022

Last year’s US carbonated soft drink market notched unprecedented retail pricing growth, driving up category dollar sales by +8.1% on volume that declined -1.1%, according to BD data. As the table below shows, CSD pricing jumped +9.3% in 2021, which represented...


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Briefs: February 9, 2022

February 9, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Briefs: January 25, 2022

January 25, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

December 17, 2021
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
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