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Home » Territory Changes and Deals: February 23, 2022

Territory Changes and Deals: February 23, 2022

February 23, 2022

Ready-to-drink protein shake maker Labrada Nutrition has signed a distribution agreement with the Honickman Companies through Pepsi-Cola Bottling Company of New York. Labrada’s flagship product is Lean Body, with 40 grams of protein.

Premium hydration startup Barcode has raised $2.2 million in a funding round that includes upscale health food store Erewhon Market and NBA basketball player Maurice Harkless. The money will be used for branding, product innovation, and marketing, the company said.

Fruit-infused Sparkling water upstart Sanzo has raised $10 million in a funding round led by CircleUP Growth Partners. Former Coca-Cola executive Francisco Crespo also participated, according to a company statement. CircleUp Managing Director Patrick Robinson will join Sanzo’s board of directors.

Functional Marketing Sports Drinks Sparkling Water Territory Changes and Deals
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