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Home » Topics » Marketing

Marketing
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Coke Leaders Say Recruiting Consumers Key as Inflation Persists

’You Need More People’ to Grow, CEO Tells Barclays Audience
September 14, 2023
Coca-Cola Chairman and CEO James Quincey and North America President Jennifer Mann sat down on Sept 7 for an on-stage interview with equities analyst Lauren Lieberman at the Barclays Consumer Staples Conference in Boston. A key message from Quincey and Mann was Coca-Cola’s pursuit of...
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Briefs: August 30, 2023

August 30, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: August 30, 2023

August 30, 2023
Collection of key deals from around the industry so you don't miss a beat...
Read More
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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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Briefs: August 9, 2023

August 9, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: August 9, 2023

August 9, 2023
Collection of key deals from around the industry so you don't miss a beat...
Read More
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Tipping Point? KO, PEP, KDP See Slower Pricing Growth as Cost Inflation Recedes

Leaders Not Ready to Lift Foot From Pedal, Though
August 9, 2023

Beverage pricing growth in the US for both Coca-Cola and PepsiCo is likely to decelerate during the second half of this year, mostly as the rate of input cost inflation slows, according to those companies’ leaders. During analyst calls and interviews with BD during the recent spate of second-quarter earnings reports, executives said pricing for the second half of this year will be driven primarily by increases already


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Noteworthy Product Launches: July 25, 2023

July 25, 2023

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....


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Territory Changes and Deals: July 25, 2023

July 25, 2023
Collection of key deals from around the industry so you don't miss a beat...
Read More

Briefs: July 12, 2023

July 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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