Protein Shakes: Broadened RTD Category Posted 2023 Growth
Fairlife Core Power Jumped +72%. Signs Olympian Endorser
April 17, 2024
US retail dollar sales for protein shakes jumped +17% last year, helped by growth from Coca-Cola’s Fairlife Core Power and PepsiCo’s Muscle Milk, according to BD data. As shown in the Green Sheet with this story, the category also grew by volume. The category, traditionally...