Home » PepsiCo to Show New Lemon Lime Soda Brand, Pink Drink Innovations at NACS
PepsiCo to Show New Lemon Lime Soda Brand, Pink Drink Innovations at NACS
October 1, 2022
PepsiCo to Unveil New Starry Lemon Lime Soda Brand at NACS Show Starting Today.
Starbucks Bottled Pink Drink to Get Airing.
PepsiCo Energy Portfolio, Including Fast Twitch, to Get Push.
In Other News: Pepsi Lipton Partnership Licenses Brand for Hard Tea.
PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in January at large and small format stores and in foodservice outlets. Starry is geared to Generation Z consumers, the sources said. That cohort is generally considered to be between the ages of 10 and 25 (learn more about our Gen-Z consumer panel at Future Smarts 2022HERE). PepsiCo product developers believe the lemon lime carbonated soft drink segment represents a big opportunity to attract Gen Z consumers, the sources said. PepsiCo’s current lemon lime offering, Sierra Mist, has not made significant headway against Sprite despite alterations that have included new sweeteners, a “natural” ingredient offering, and a temporary rebranding to Mist Twist. At retail, Sierra Mist is all but out of the market with less than a 0.1 dollar share of carbonated soft drinks. Meanwhile, Sprite held a 6.9 dollar share of CSDs after growing +17% during the first half of this year, according to BD data.
PINK DRINK. PepsiCo’s ready-to-drink coffee JV with Starbucks is expected to show a new bottled beverage called Pink Drink that is based on a popular cold beverage sold at Starbucks cafes and shared often on social media. In cafes, the drink includes strawberry, acai, passion fruit, and coconut milk. Images shown recently by Starbucks revealed that the RTD version will be packaged in a plastic bottle.
FAST TWITCH HEADLINES ENERGY PORTFOLIO FOCUS FOR C-STORES. Gatorade’s new energy drink will be shown to retailers ahead of its US retail debut early next year. Complete details of the new brand can be found HERE. (Gatorade Performance Portfolio President and GM Michael Del Pozzo will sit for a fireside chat at Future Smarts in December: DETAILS). PepsiCo also will feature Mtn Dew Energy and Rockstar Energy, the latter of which includes sublines Punched, Pure Zero, and Recovery. The two brands are key pillars of PepsiCo’s previously articulated energy portfolio strategy.
More details to come as we get a closer look at these and many other products on the show floor in the coming days.
PLUS: LIPTON HARD TEA COMING. PEPSICO-OWNED BLUE CLOUD TO DISTRIBUTE. FIFCO USA, a top-10 brewer of brands including Labatt, Seagram’s Escapes flavored malt beverages, and Magic Hat craft beer, announced Friday that it has licensed the Lipton brand for a hard tea to be launched during the first half of next year. Lipton Hard Iced Tea will become the second alcoholic product distributed and merchandised by PepsiCo subsidiary Blue Cloud Distribution, which was created last year to handle Boston Beer’s Hard Mtn Dew. FIFCO said it will develop, manufacture, and market Lipton Hard Iced Tea. The drink will have a 5.0% ABV and launch in flavors Lemon, Peach, Strawberry and Half and Half (Tea/Lemonade). The flavored malt beverage will compete with Boston Beer’s market leading Twisted Tea after launching in states where Blue Cloud operates (currently nine).