For the past decade, Coca-Cola and PepsiCo have diverged in the US when it comes to soft drink distribution strategy. Coke owns no soda distribution operations, leaving that in recent years to independent franchised bottlers. On the other hand, PepsiCo owns and operates most of its US bottling distribution system. Now that both companies are seeking a growth path through alcoholic beverages, their strategies in the US have diverged once again.
As you’ll read in today’s issue, PepsiCo is going all-in on the distribution of alcoholic beverages such as Hard Mtn Dew with its Blue Cloud Distribution subsidiary. The company appears...
Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...
