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Exclusive

Home » Topics » Exclusive
  • Hemp cover b
    May 1, 2025

    What’s Behind U.S. Surge of THC Beverage Launches?

    When Philadelphia-based attorney Seth Goldberg started representing businesses and individuals looking to expand into cannabis 10 years ago, a lot of his work focused on state-licensed cultivators, product manufacturers, and dispensaries in regulated state markets. In recent years, the market has evolved to an emphasis on cannabis as a functional ingredient in food and beverage products. Goldberg’s clients now include a food company looking to expand into THC edibles and a beverage company looking to add a line of THC drinks. THC is the psychoactive component in marijuana. His practice is constantly evolving with shifts in state and federal law and enforcement — or the lack thereof. Without clarity and consistency in the regulation of cannabis-infused food and beverages nationally, entrepreneurs with an appetite for risk have forged a patchwork market for unregulated THC drinks containing psychoactive ingredients such as delta-8 and delta-9. Often, these companies exploit loopholes in the 2018 Farm Bill, which removed cannabis with low concentrations of THC from the Controlled Substances Act and called it hemp. Delta-8 and delta-9 THC drinks are popping up outside of regulated dispensaries in states like Minnesota and Texas. You might even find such products at the local convenience store in your state. “There’s been a real evolution in terms of how cannabis consumer packaged goods are being marketed in 2025 relative to when I got into this is 2015,” Goldberg, a business litigation partner at law firm Pashman Stein Walter Hayden, said in an interview with Beverage Digest. He is co-chair of the firm’s Cannabis & Hemp Law practice. The flood of new THC beverages across the US is now catching the attention of state legislators and regulators. Just this month, Maryland Gov. Wes Moore signed legislation that limits the amount of THC in drinks that aren’t sold by state licensed cannabis distributors. A bill in Tennessee prohibits the sale of hemp-derived THC drinks at convenience stores and groceries. A number of other states including Florida and Georgia have attempted legislation governing this new crop of THC beverages. Hemp-based THC drinks haven’t captured the attention of the Trump administration, however. BD’s Duane Stanford spoke to Goldberg to better understand this exploding THC beverage market...

  • February 4, 2025

    Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5%

    Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...

  • January 9, 2025

    Coca-Cola Zero Sugar Formula Now Includes Stevia in US

    Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...

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  • October 28, 2024

    Interview: Bang Founder Jack Owoc to Launch New Energy Drink

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    October 28, 2024

    Q&A: Ghost CEO Discusses Keurig Dr Pepper Deal

  • Screenshot 2024 10 11 at 8.20.47 am
    October 11, 2024

    Exclusive Interview: Bang Founder Jack Owoc to Launch New Energy Drink

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    October 3, 2024

    Coca-Cola Names New Red Tree Beverages President

  • Celsius cover web
    September 19, 2024

    Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category

  • September 5, 2024

    Beer, Soda Distribution Consolidation Increasingly Likely, Former Coke Exec Says

  • August 22, 2024

    Pepsi System Meeting: PBNA CEO Aims for ‘Disruptive Big Swings’ in 2025

  • Nutraceuticals
    June 20, 2024

    Unbuzzd, Safety Shot Look to Beat the Hangover

  • Lead
    June 20, 2024

    Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO

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    June 6, 2024

    Analysis: Keurig Dr Pepper's Expansion Play

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