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Exclusive

Home » Topics » Exclusive
  • 1 lead b
    March 16, 2023

    Expo West Fertile Ground for Next Growth Trends

    Natural Products Expo West was nearly back to pre-pandemic form this year with more than 3,000 exhibitors and 65,000 attendees. The show, held last week in Anaheim, California, hosts the vanguard of consumer health and wellness trends, mostly in packaged food and beverage. Had you been at Expo West in 1999, you would have seen bottled organic tea brand Honest in its infancy, a dozen years before Coca-Cola would eventually acquire the company in full from co-founder and fair trade tea evangelist Seth Goldman. While many brands at the show will fail, they often still represent trends that will one day go mainstream and generate meaningful growth, usually at premium pricing. As a result, Expo West is a magnet for strategic companies, private equity investors, distributors, and retailers looking for the next big trend or growth brand. With all of this in mind, BD walked the show floor — 10 football fields in size — for three days, spending most of that time in the “Hot Products” zones, where the smallest and newest companies exhibit. Here’s what caught our attention:

  • 1 liquid iv
    March 16, 2023

    Unilever-Owned Liquid I.V. Focused on $1B Brand Status

    Liquid I.V., the powdered water enhancer acquired by Unilever in 2020, is closing in on $1 billion in net sales, according to the company. The brand will reach the milestone in the “near future,” the company said, while declining to define that timeframe. The “hydration multiplier,” which promises to hydrate as much as 2.5 times faster than water and is used by some consumers as a hangover remedy, is the largest single-serve drink mix brand on the market with a...

  • Lead
    March 7, 2023

    Expo West 2023: Live Updates

    Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

    We'll share our observations in live updates here, so check back through the next couple of days.

    Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.

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  • Bottler binoculars 2
    March 2, 2023

    Coke and Pepsi Bottlers Look Ahead: See Return to Single-Digit Pricing Increases

  • March 2, 2023

    BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

  • February 21, 2023

    BodyArmor Looks to Become Household Brand, CMO Says.

  • January 12, 2023

    New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

  • 1 lead
    January 12, 2023

    Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

  • 1 lead full
    December 19, 2022

    PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

  • Lead 2022 11 22
    November 22, 2022

    Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

  • Elastic bottle
    November 9, 2022

    BD Talks to Soft Drink Bottling Experts About Planning for Future. Soft Drink Prices 'Not Inelastic.'

  • November 3, 2022

    Coke North America to Restructure Workforce Via Voluntary Buyout Offer

  • Lead
    October 20, 2022

    Sports Biz Journalist Darren Rovell Launches Spiced Kickstand Cocktails

Read More
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