A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...

Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...

While Congress debates the extension of $600-a-week pandemic related unemployment benefits, an informal survey of US beverage distributors finds little support for continuing the Cares Act payments when they expire this week. In general, distribution executives say they...

Early in the days of the COVID-19 pandemic in the US, Big Geyser COO Jerry Reda considered delaying the April New York City launch of Lemon Perfect, a cold-pressed lemon water founded by a former college basketball coach. “It is extremely difficult to...