Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...
Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...
One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019
Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.
New Regional Structure to Add ‘Speed, Alignment, Agility. Kirk Tanner to Lead Refreshed Organization Now Called PepsiCo Beverages North America. Refranchising Effectively Off the Table.
February 15, 2019
PepsiCo today has announced internally a significant restructuring of its U.S. beverage business to boost performance. According to sources close to the plan, the former North America Beverages (NAB) unit has been realigned into four U.S. regional divisions –