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Beverage Industry Looks Ahead to Biden Administration

Analysts, ABA CEO Lugar Share Expectations
January 19, 2021

Tomorrow marks the start of a new presidential administration, which will bring a new set of policy priorities with implications for the US beverage industry. As with all administrations, there will be industry alignment on some priorities, and uncertainty when it comes to others. President Donald Trump, for example, relaxed truck driver restrictions that eased the burden for beverage distributors, while also posing aluminum tariffs that increased costs for some manufacturers. Looking ahead, BD reached out to...


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Alternative Packaging Trailblazer Boxed Water Seeks Next Growth Phase

Q&A With CMO Robert Koenen
January 19, 2021

While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...


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Future Smarts 2020 Highlights

Coca-Cola, PepsiCo, Keurig Dr Pepper Look Ahead
December 21, 2020

With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...


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Exclusive Q&A: Bang CEO Offers View of PepsiCo’s Performance. “Terminated Means Terminated.”

Pepsico Has Said It Remains the Exclusive Distributor of Bang in the US.
December 4, 2020

Following Bang Energy’s termination of its 10-year distribution deal with PepsiCo and subsequent lawsuit, BD requested interviews with Bang Founder and CEO John H. “Jack” Owoc and other company officials. Owoc, on behalf of Bang Energy, agreed to answer written questions by email.

Given the high interest in the sudden dispute between Bang, one of the most important energy brands to emerge in recent years, and PepsiCo, a multinational food and beverage company, Bang’s emailed responses to BD’s questions have been included below in full, unedited.


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Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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Bang Energy Terminates PepsiCo Distribution Deal Without Cause

PepsiCo Executive Calls Decision ‘Confusing’ Given Progress
November 17, 2020

Updated:  Bang Energy has cancelled its master distribution deal with PepsiCo without cause, according to a termination letter released by Bang this morning. PepsiCo's SVP of Energy Integration Eric Hanson spoke to BD about the termination in an exclusive interview ...


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The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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FS2020

Future Smarts Virtual Conference to offer Insights On Year Ahead

Top Leaders From Coke, PepsiCo, KDP and Nestle Among Presenters
November 10, 2020

The speaker lineup for our Dec. 7 virtual Future Smarts conference is set. And it’s top-notch. We’ve recently confirmed our final addition, Henrik Jelert, who is EVP for ReadyRefresh at Nestle Waters North America. This direct-to-consumer unit has navigated higher demand for at- home beverage delivery and a slow-down in workplace consumption during the COVID-19 crisis. He and I will discuss challenges and opportunities, while looking ahead to what comes after the pandemic. We’ll also bring Molson Coors Beverage into the Future Smarts fold for the first time. . .


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On-Pack Industry Recycling Message to Rollout Early 2021

Industry's ‘Every Bottle Back’ Initiative Reaches 10 Cities After Year of Work
November 2, 2020

Consistent recycling messages on PET plastic bottles distributed by competing US beverage companies is now expected to rollout by early next year, according to American Beverage Association President and CEO Katherine Lugar. The effort is part of the Every Bottle Back plastic waste reduction initiative announced one year ago by Coca-Cola, PepsiCo and Keurig Dr Pepper under the direction of the ABA. The voluntary on-pack language will...


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PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

Q&A: Esperanza Teasdale
November 2, 2020

Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:


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