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Soft Drink Makers Walk Elasticity Tightrope as Record Inflation Persists

Analyst: ‘Elasticity Arrives Instantaneously, Not Progressively’
April 19, 2022

As BD reported last month, Wall Street analysts are asking tough questions about how long unprecedented favorable price elasticities will hold for consumer packaged goods companies. While the consensus is


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Sparkling Water at Retail: Category Growth Decelerated Late in 2021 as Pricing Jumped

Lacroix Underperformed Category. Polar Surpasses Bubly on Volume
March 30, 2022

Sparkling water category growth decelerated at US retail late last year as pricing moved higher, according to annual data compiled by BD. As shown in the table, the category posted +7.1% dollar growth on volume that rose +1.7% and pricing growth of +5.4%. During the first...


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Beverage Analysts Contemplate Possibility that Consumers Reject Higher Pricing

March 30, 2022

Wall Street analysts are looking ahead to the pain that would be caused for beverage companies should consumers...


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Coke Hires Chobani Executive to Run BodyArmor as Hastie Plans to Retire

Coke Finance Veteran Named CFO. Move Comes Five Months After Acquisition
March 30, 2022

As BD reported in a March 22 email news alert, Coca-Cola has tapped a Chobani executive to run BodyArmor, which Coke acquired last November. Federico Muyshondt will become CEO on April 25, taking over the sports drink and...


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U.S. Non-Carb Results at Retail 2021

At-home Demand Fueled Sports, Water Categories. Pricing Accelerated
March 17, 2022

The plain bottled water, enhanced water, and sports drinks categories all posted volume, dollar and pricing gains at US retail in 2021 as the global pandemic continued to spur at-home consumption. Pricing in all non-carb retail categories tracked by BD posted accelerated growth for the full year, compared to the first-nine months of 2021. The higher pricing was triggered in part by escalating input costs for beverage makers, who took pricing actions to protect or recover profit margins. The table provides a snapshot of the non-carb categories tracked by BD for the full-year 2021. The Green Sheet on the following page provides further detail.


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Stake in Online Retailer Boxed Helped PepsiCo Prepare for Inflection Point

PepsiCo CFO Speaks To Strategy Behind Recently Disclosed Investment
March 17, 2022

In December, PepsiCo disclosed for the first time a stake in online bulk grocery retailer Boxed. The disclosure was prompted by the start of trading for Boxed as a public company by way of a special purpose acquisition company, or SPAC. PepsiCo had first invested in the privately held Boxed ...


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Alcohol Retailers in Florida, Tennessee, Iowa Clamor for Hard Mtn Dew

PepsiCo's Blue Cloud Aims to Service "All Retail Customers" in Phased Roll Out
March 17, 2022

Hard Mtn Dew has created a stir among some independent liquor store operators in three states where Boston Beer and PepsiCo launched the alcoholic soda one month ago. Operators in Florida, Tennessee, and Iowa told BD that they have so far ...


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U.S. CSD Category Dollar Sales Up +8.1% as Pricing Growth Skyrockets

February 23, 2022

Last year’s US carbonated soft drink market notched unprecedented retail pricing growth, driving up category dollar sales by +8.1% on volume that declined -1.1%, according to BD data. As the table below shows, CSD pricing jumped +9.3% in 2021, which represented...


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U.S. Coke Bottlers Grapple With Alcohol Question and What it Means for Them

Two Camps Emerge: One Welcomes New Investment. Other Wants Direct Upside
February 23, 2022

Coca-Cola’s foray into the US alcohol beverage market has spurred mixed feelings from Coke bottlers without alcohol operations as they evaluate what the development means for their businesses. Coke and Molson Coors have steadily expanded distribution and added line extensions for Topo Chico Hard Seltzer, first introduced early last year. Coca-Cola has since licensed...


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Gatorade Launches 'Gatorade Fit' Electrolyte Drink. Puts ‘Healthy’ On Label

Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt
February 23, 2022

Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...


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