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Private Label CSDs Jumped +7.2% in Nine-Month Retail Data

As Pricing Growth Now Decelerates, Private Label Pressure Wanes.
December 19, 2023

Private label carbonated soft drink volume jumped +7.2% at US retail during the first nine months of this year, according to BD data, as persistent grocery inflation pressured price-sensitive consumers. Private label CSDs also gained a half-point of ...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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Costa Coffee Looks to Lead On ‘Intelligent Coffee,’ U.S. Strategy Head Says

Sees Chance to Elevate C-Store Java with Espresso and Technology
November 30, 2023

US Retail Stores Provide Consumer Experience to Seed Brand, Leader Says.

In Atlanta’s trendy and redeveloping historic West End neighborhood, the location for Coca-Cola’s newest Costa Coffee retail shop speaks to the brand’s aspiration. The cafe is a short walk from the Atlanta Beltline, a multi-use trail and revitalization project that attracts droves of active young Atlantans for everything from jogging and dog walking to brewpub hopping. These are the kinds of people that seek premium-priced coffee and have the means to pay for it. The new Costa store, a few miles from...


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Coke and Pepsi Bottlers See Pricing Growth Next Year

Looking to Equal Last Year’s Profitability, Says One.
November 20, 2023

Coke, Pepsi Bottlers Split on 2024 Volume Performance.

An informal Beverage Digest survey found that US Coke and Pepsi bottlers are expecting carbonated soft drink volume to range from down...


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Soft Drinks at Retail: Pricing and Dollar Sales Soared in First Nine Months of 2023

Slight Deceleration During 3Q for Pricing, Dollar Growth.
November 20, 2023

The US carbonated soft drink category at retail grew dollar sales by +11.2% for the first nine of months of this year, helped by pricing that jumped +14.8%, according to...


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Coca-Cola North America Bottlers to ‘Go for Gold’ in 2024

First 100 Days Crucial to Fast Start, Executives Say
November 2, 2023

Coca-Cola’s North America Operating Unit hosted executives from its franchised bottling system in Houston recently to discuss market plans for 2024. The theme for the meeting was, “Go for Gold! Olympian Performance.” That’s a nod to the company’s long-time sponsorship of the Olympic Games, which will be hosted next year in Paris and serve as the backdrop for a major summer marketing push. Next year...


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Consumer Pullback? Not So Far, PepsiCo Says

Forget Volume. ‘Units’ Are Key, CEO Says
October 12, 2023

The third-quarter earnings season for the big-3 non-alcoholic beverage companies kicked off Tuesday with PepsiCo. Coca-Cola and Keurig Dr Pepper report the week of Oct. 23. Investors and analysts are watching for signs that consumers are pulling back on beverage purchases amid persistent inflationary grocery pricing and...


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Coca-Cola Leads PepsiCo in 33 of 40 Major U.S. CSD Markets

Closest Three-Way Parity Market? Charlotte, North Carolina
September 27, 2023

Green Sheet: Coca-Cola Gains Share in Atlanta, Chicago, Denver, Others.

Coca-Cola held a leading retail volume and dollar share of carbonated soft drinks last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. More broadly, Coca-Cola was No. 1 by CSD volume share in...


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From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

Molson Coors Cash, Distribution Muscle to Help
September 27, 2023

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...


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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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