Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 4. Today we talk with Sigi Hale, Principal Neuroscientist and Director of Research at market research and consulting firm Alpha-Diver. Sigi's work takes him deep into consumer behavior to understand why brand purchase decisions are made and how companies can act on that learning. Alpha-Diver, in partnership with Beverage Digest, just released the world's first ranking of beverage brands by consumer psychology. The Bev50 report and webinar are available for download here. During the episode, Duane and Sigi discuss the research findings and the ways neuroscience is illuminating consumer research.

In the two and a half years since Coca-Cola discontinued Tab, a consumer group calling itself the SaveTabSoda Committee has been lobbying Coke executives to bring back the 60-year-old diet soft drink now available only on fountains at a handful of Coca-Cola museum stores. The committee has organized...

Sales of Coca-Cola’s sparkling water brand, AHA, have deteriorated amid competition with PepsiCo’s growing sparkling water brand, Bubly, according to new BD data. Both brands were created to take on ... Table included:

Sparkling Water Brand Performance: Q1 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 5. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down their top takeaways from the just-released 28th Edition of Beverage Digest’s Fact Book. The Fact Book captures performance results for the full non-alcoholic drinks market, not just what’s measured by store scanners. That includes everything from groceries to the fountain channel, where a lot of brand activity happens. Listen in as they talk shop.