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Coke, Bottlers Discuss Revised Compensation Agreement For Alcohol

PepsiCo’s Blue Cloud Names New Leader Amid Stalled Expansion
January 31, 2024

Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...


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PepsiCo's Krishnan Tapped as Next North America Beverages CEO

Independent Pepsi Bottlers Take Wait-And-See Approach On New Leader
January 31, 2024

PepsiCo Beverages North America CEO Kirk Tanner will retire from PepsiCo at the end of this week after 32 years to join fast-food chain Wendy’s as its new CEO. Tanner has led...


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Report: Red Bull, Coke, Celsius Top Influencer Marketing ROI Leaderboard

Influencer-Founded Prime Holds No. 4 Slot Among Non-alcoholic Beverage Brands
January 18, 2024

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.


Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s


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Pricing Watch 2024: CSD Concentrate Price Growth Moderated at Coca-Cola, PepsiCo

Finished Non-Carb, Energy Beverages Also Decelerated
January 18, 2024
GREEN SHEETS included: Concentrate-Pricing-2024-01-18

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose +5.8% starting Jan. 1, according to BD sources. The increase is far less than the +27% increase implemented last July to cover higher input and product costs. At PepsiCo, concentrate pricing for brands including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew and other CSDs produced by...


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Private Label CSDs Jumped +7.2% in Nine-Month Retail Data

As Pricing Growth Now Decelerates, Private Label Pressure Wanes.
December 19, 2023

Private label carbonated soft drink volume jumped +7.2% at US retail during the first nine months of this year, according to BD data, as persistent grocery inflation pressured price-sensitive consumers. Private label CSDs also gained a half-point of ...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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CostaCoffeeRetail

Costa Coffee Looks to Lead On ‘Intelligent Coffee,’ U.S. Strategy Head Says

Sees Chance to Elevate C-Store Java with Espresso and Technology
November 30, 2023

US Retail Stores Provide Consumer Experience to Seed Brand, Leader Says.

In Atlanta’s trendy and redeveloping historic West End neighborhood, the location for Coca-Cola’s newest Costa Coffee retail shop speaks to the brand’s aspiration. The cafe is a short walk from the Atlanta Beltline, a multi-use trail and revitalization project that attracts droves of active young Atlantans for everything from jogging and dog walking to brewpub hopping. These are the kinds of people that seek premium-priced coffee and have the means to pay for it. The new Costa store, a few miles from...


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Coke and Pepsi Bottlers See Pricing Growth Next Year

Looking to Equal Last Year’s Profitability, Says One.
November 20, 2023

Coke, Pepsi Bottlers Split on 2024 Volume Performance.

An informal Beverage Digest survey found that US Coke and Pepsi bottlers are expecting carbonated soft drink volume to range from down...


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Soft Drinks at Retail: Pricing and Dollar Sales Soared in First Nine Months of 2023

Slight Deceleration During 3Q for Pricing, Dollar Growth.
November 20, 2023

The US carbonated soft drink category at retail grew dollar sales by +11.2% for the first nine of months of this year, helped by pricing that jumped +14.8%, according to...


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Coca-Cola North America Bottlers to ‘Go for Gold’ in 2024

First 100 Days Crucial to Fast Start, Executives Say
November 2, 2023

Coca-Cola’s North America Operating Unit hosted executives from its franchised bottling system in Houston recently to discuss market plans for 2024. The theme for the meeting was, “Go for Gold! Olympian Performance.” That’s a nod to the company’s long-time sponsorship of the Olympic Games, which will be hosted next year in Paris and serve as the backdrop for a major summer marketing push. Next year...


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