Mexico, Other Global Markets to Follow Using ‘26 World Cup as ‘Launching Pad,’ BodyArmor CEO Says
September 6, 2023
Coca-Cola will launch BodyArmor sports drink across Canada in January 2024, marking the US brand’s first international expansion since BodyArmor’s 2011 founding and Coke’s late 2021 takeover. “One of the first goals of the...
Interview: 'We’re Created to Honor the Three-Tier System.’
July 25, 2023
Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...
Coca-Cola Bottlers Eager to Distribute Bang Energy, They Say
July 12, 2023
Bang Energy owner Vital Pharmaceuticals won approval from a Florida bankruptcy judge today for a $362 million acquisition of most of the company’s assets by major creditor and competitor Monster Beverage.The companies formaly announced the asset purchase agreement July 3 after the Federal Trade Commission ended an antitrust review early. The sale would include...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...GREEN SHEET included: Concentrate-Pricing-2023-06-27
The following is transcript of Beverage Digest's podcast, The Breeze, Episode 4. Today we talk with Sigi Hale, Principal Neuroscientist and Director of Research at market research and consulting firm Alpha-Diver. Sigi's work takes him deep into consumer behavior to understand why brand purchase decisions are made and how companies can act on that learning. Alpha-Diver, in partnership with Beverage Digest, just released the world's first ranking of beverage brands by consumer psychology. The Bev50 report and webinar are available for download here. During the episode, Duane and Sigi discuss the research findings and the ways neuroscience is illuminating consumer research.
Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
June 28, 2023
Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior.
In this exclusive webinar, registrants will learn...
Coca-Cola Appears Content to Focus on Coke Zero, Creations
June 20, 2023
In the two and a half years since Coca-Cola discontinued Tab, a consumer group calling itself the SaveTabSoda Committee has been lobbying Coke executives to bring back the 60-year-old diet soft drink now available only on fountains at a handful of Coca-Cola museum stores. The committee has organized...
The sale process for bankrupt Bang Energy may finally be headed for a conclusion in late June after a two month delay. A bankruptcy judge in Florida has set a sale hearing date for June 30 to approve a winning bidder. That hearing date could yet be pushed back, however. According to BD sources, remaining bidders are...
AHA Volume Down -42%. PepsiCo’s Bubly Grows. LaCroix Slips
May 26, 2023
Sales of Coca-Cola’s sparkling water brand, AHA, have deteriorated amid competition with PepsiCo’s growing sparkling water brand, Bubly, according to new BD data. Both brands were created to take on ...
The following is transcript of Beverage Digest's podcast, The Breeze, Episode 5. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down their top takeaways from the just-released 28th Edition of Beverage Digest’s Fact Book. The Fact Book captures performance results for the full non-alcoholic drinks market, not just what’s measured by store scanners. That includes everything from groceries to the fountain channel, where a lot of brand activity happens. Listen in as they talk shop.