Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...

PepsiCo Beverages North America CEO Kirk Tanner will retire from PepsiCo at the end of this week after 32 years to join fast-food chain Wendy’s as its new CEO. Tanner has led...

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

Private label carbonated soft drink volume jumped +7.2% at US retail during the first nine months of this year, according to BD data, as persistent grocery inflation pressured price-sensitive consumers. Private label CSDs also gained a half-point of ...

The US carbonated soft drink category at retail grew dollar sales by +11.2% for the first nine of months of this year, helped by pricing that jumped +14.8%, according to...

Coca-Cola’s North America Operating Unit hosted executives from its franchised bottling system in Houston recently to discuss market plans for 2024. The theme for the meeting was, “Go for Gold! Olympian Performance.” That’s a nod to the company’s long-time sponsorship of the Olympic Games, which will be hosted next year in Paris and serve as the backdrop for a major summer marketing push. Next year...