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Consumer Pullback? Not So Far, PepsiCo Says

Forget Volume. ‘Units’ Are Key, CEO Says
October 12, 2023

The third-quarter earnings season for the big-3 non-alcoholic beverage companies kicked off Tuesday with PepsiCo. Coca-Cola and Keurig Dr Pepper report the week of Oct. 23. Investors and analysts are watching for signs that consumers are pulling back on beverage purchases amid persistent inflationary grocery pricing and...


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Coca-Cola Leads PepsiCo in 33 of 40 Major U.S. CSD Markets

Closest Three-Way Parity Market? Charlotte, North Carolina
September 27, 2023

Green Sheet: Coca-Cola Gains Share in Atlanta, Chicago, Denver, Others.

Coca-Cola held a leading retail volume and dollar share of carbonated soft drinks last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. More broadly, Coca-Cola was No. 1 by CSD volume share in...


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From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

Molson Coors Cash, Distribution Muscle to Help
September 27, 2023

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...


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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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The Bev 50 Sports + Energy Drinks Deep Dive 9.20.23 page 1.jpg

Webinar and Report: Bev50 Sports and Energy Deep Dive

Sports, Energy Category Consumers Driven By 'Impulse' Over 'Function,' Study Concludes
September 22, 2023

The Neuro-market researchers at Alpha-Diver, in partnership with Beverage Digest, have produced a “Sports and Energy Drinks Deep Dive” report extracted from The Bev50 study conducted and released earlier this summer. Click to download this free report....


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BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
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New American Beverage CEO Ready to ‘Keep Building’ on Successes

Critics ‘Aren’t Staying Static,’ Keane Says
September 14, 2023

When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...


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PepsiCo to Launch Alkaline Bottled Water Product Next Year

Gatorade Water Marks Brand’s First Entry into Unflavored, Unsweetened Bottled Water Market
September 7, 2023

PepsiCo’s Gatorade brand is jumping into the alkaline bottled water market with an electrolyte-infused entry called Gatorade Water to be available early next year. The product will be the brand’s first ever...


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Coca-Cola’s BodyArmor to Enter Canada in Brand’s First Expansion Outside U.S.

Mexico, Other Global Markets to Follow Using ‘26 World Cup as ‘Launching Pad,’ BodyArmor CEO Says
September 6, 2023

Coca-Cola will launch BodyArmor sports drink across Canada in January 2024, marking the US brand’s first international expansion since BodyArmor’s 2011 founding and Coke’s late 2021 takeover. “One of the first goals of the...


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PepsiCo’s Blue Cloud Executives Address Critics

Interview: 'We’re Created to Honor the Three-Tier System.’
July 25, 2023

Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...


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