Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.
Coke will discontinue Coca-Cola Energy in the US and Canada by the end of this year, BD has learned, and the company has confirmed. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. As conditions in the US improved this year, sales for Coca-Cola Energy ...
Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021
Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:
Coke system bottlers in the US have warned of a retail customer backlash and expressed frustration at Coca-Cola for speaking out about a new voting law in the company’s home state of Georgia. In recent statements...
Higher Costs Signal Pricing Actions to Ease Burden
April 20, 2021
As Covid Subsides, Challenges Remain for Coke and Pepsi Bottlers. Since the US outbreak of the COVID-19 virus more than a year ago, BD has tracked the crisis through the eyes of beverage executives in the Coca-Cola, Pepsi, and independent bottling systems. Our latest informal survey asked bottlers what has improved and what they continue to grapple with on the way to a new normal that has yet to be defined. The following is a synopsis of contributions from more than a dozen bottling executives...
Executives Update Investors on Distribution, New Capacity, Innovation
April 1, 2021
Executives Update Investors on Distribution, New Capacity, Innovation. Keurig Dr Pepper participated in an investor webcast on March 26 hosted by Goldman Sachs Managing Director and Beverage Analyst Bonnie Herzog. Chairman and CEO Bob Gamgort, CFO and International President Ozan Dokmecioglu, and Cold Beverages President Derek Hopkins took questions on topics that included distribution efficiency, production capacity, cost inflation, and innovation. The following are highlights.
Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021
Updated Feb. 19, 2021 at 2:15 pm
Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...
Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...
Tomorrow marks the start of a new presidential administration, which will bring a new set of policy priorities with implications for the US beverage industry. As with all administrations, there will be industry alignment on some priorities, and uncertainty when it comes to others. President Donald Trump, for example, relaxed truck driver restrictions that eased the burden for beverage distributors, while also posing aluminum tariffs that increased costs for some manufacturers. Looking ahead, BD reached out to...