Spindrift is targeting 20 new states by the end of this year for its Spindrift Spiked sparkling water as the company forges a new direct store delivery (DSD) network. In an interview, Founder and CEO Bill Creelman said...

Boston Beer CEO Says Trial ‘Higher Than I’ve Ever Seen.’ Scarcity, Cross-Border Sales Likely Bolstering Demand. Boston Beer’s Hard Mtn Dew, distributed by PepsiCo’s Blue Cloud unit, has now expanded to...

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on Coke Zero Sugar. (Editor’s Note: This story is an expanded version of an April 1 BD email news alert.) Launched this month in...

As BD reported last month, Wall Street analysts are asking tough questions about how long unprecedented favorable price elasticities will hold for consumer packaged goods companies. While the consensus is

Sparkling water category growth decelerated at US retail late last year as pricing moved higher, according to annual data compiled by BD. As shown in the table, the category posted +7.1% dollar growth on volume that rose +1.7% and pricing growth of +5.4%. During the first...

The plain bottled water, enhanced water, and sports drinks categories all posted volume, dollar and pricing gains at US retail in 2021 as the global pandemic continued to spur at-home consumption. Pricing in all non-carb retail categories tracked by BD posted accelerated growth for the full year, compared to the first-nine months of 2021. The higher pricing was triggered in part by escalating input costs for beverage makers, who took pricing actions to protect or recover profit margins. The table provides a snapshot of the non-carb categories tracked by BD for the full-year 2021. The Green Sheet on the following page provides further detail.