Pabst Brewing has discontinued its Pabst Blue Ribbon Hard Coffee product and is depleting existing inventory, two distributors told BD. One of the distributors said the core SKU is now unavailable to them. The distributors...

PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...

Pricing growth remained elevated through the first half of this year at US retail for non-carbonated beverage categories tracked by BD. As shown in the table, that led to dollar sales growth even as volume declined for all tracked categories except plain bottled water. Pricing growth for the first half of the year for all categories except sports drinks...

‘When you see blue, we need to see black,” Pepsi CMO Says of Zero Sugar. Starbucks Ready-to-Drink Coffee Partnership to Tap Café Favorite.

Executives from PepsiCo’s company-owned and independent bottling system met this summer at company headquarters in Purchase, New York to discuss market plans for 2023. The theme of the meeting was “Fit to Win.” PepsiCo Beverages North America CEO Kirk Tanner said it was time for PepsiCo and the bottling system to “separate itself from the pack in the wake of the global pandemic.” PBNA’s goal is to grow faster than the category, deliver...

As BD reported in an exclusive email news alert on Aug. 8, Coca-Cola will bring its Powerade sports drink brand in North America under the strategic direction of BodyArmor Sports Nutrition’s management team based in Whitestone, NY. Coca-Cola fully acquired BodyArmor in November for $5.6 billion. Consolidating the management of Powerade and BodyArmor will coincide with a relaunch of Powerade...