Updated: October 3, 2022
Monster Beverage and its recently acquired Canarchy beer co-packing and distribution unit showed its new flavored malt beverage called The Beast Unleashed. 6% ABV. Five flavors: Mean Green, Peach Perfect, Citrus Mashed-Up, Scary Berries, and Killer Kiwi. January launch states will be California, Colorado, Florida, Ohio, North Carolina, and Arizona. Tentatively, a March expansion would include Illinois, Michigan, Missouri, New York, Texas, Georgia, and Tennessee. The brand is looking to be nationally distributed by about May, according to information provided at the Canarchy booth, where the drink was being sampled.
Meanwhile, Canarchy also distributes Revitalyte, a competitor to Electrolit and Gatorlyte. The brand is adding a 20oz bottle next year to go after the c-store trade. The drink is geared to the 'beer league' crowd as their execs told us today. The brand has a tie-in with Barstool Sports, the sports and culture blog that is popular on social media. Several booths away, PSR Brands out of Houston was showing an electrolyte product called SuerotiTil. Designed initially for Hispanic consumers, the still small brand has focused on crossing over to a broader US market as the rapid hydration market gets a flood of news marketing investment from Electrolit (which showed its new Electrolit Zero at the show) and Gatorlyte, PSR reps told us. The brand went with a round bottle to differentiate from square bottles that have defined the segment. Marketing will poke fun at the fact that the bottles don’t fit into a cup holder. A P10 performance hydration drink packaged in 16-oz cans is aimed at the pre- and post-workout occasion with high electrolytes and branched chain amino acids (BCCAs). PSR also has an energy drink called Patria that caters to Hispanics in the US.
Redbull showed off its Juneberry Summer Edition release for 2023.
Molson Coors, under license with Coca-Cola, was sampling three new flavors of Simply Spiked for 2023 – Signature Peach, Kiwi Peach, and Strawberry Peach.
Added October 2, 2022
PepsiCo's new Starry lemon lime will have no caffeine. The zero sugar version is sweetened with aspartame, acesulfame potassium, and sucralose. Regular will use HFCS and contain 150 calories per 20oz bottle. Launches January 2023.
Pepsi-Starbucks' Pink Drink will be sold in 14oz bottles. Paradise Drink also will be lifted and shifted to RTD from Starbucks cafes. Launches March 2023.
Gatorade will launch a stevia-sweetened Zero version of Gatorlyte rapid hydration drink. Gatorlyte Zero Sugar launches in January in two flavors: Strawberry Kiwi, and Lemon Lime. Electrolit showed a new zero sugar version as well.
Boston Beer will launch a LiveWire variant of Hard MTN Dew in the first quarter if next year. the drink is distributed by PepsiCo subsidiary Blue Cloud.
Keurig Dr Pepper next year is rolling out a Strawberries & Cream Dr Pepper, a watermelon Lemonade Sunkist, and a Ruby Red Squirt (citrus and berry soda). And A Shoc energy will launch an Accelerator extension in a 12oz can in February.
© 2022 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing