PepsiCo is rolling out an updated Pepsi Zero Sugar formula in the US to be accompanied by an NFL Super Bowl campaign and a 10-million-unit sampling giveaway, according to the company. The formula and marketing program will be announced this morning. The tagline for the new product is...
Incoming Coke North America President Mann Sets Leadership, Structure for 2023. Key Changes Include Focused Fountain and Retail Customer Teams.
Incoming Coca-Cola North America Operating Unit President Jennifer Mann has announced her leadership team and key organizational changes for 2023, according to an internal staff announcement today. Mann said the changes will “accelerate our growth, improve speed and capabilities, and make it easier to get work done.” The new structure includes the separation of foodservice/on-premise operations (known also as fountain) from operations related to retail customers including groceries and convenience stores. “We are intentionally splitting...
Keurig Dr Pepper has taken a $50 million minority equity stake in Athletic Brewing, the US-based non-alcoholic craft beer brand that has propelled interest in the growing segment. The companies will announce the investment this morning. KDP’s stake is on par with other lead investors in the brand, including TRB Advisors and Alliance Consumer Growth. “We’re thrilled to welcome Keurig Dr Pepper as an investor and strategic partner,” Athletic Co-founder and CEO Bill Shufelt told BD in an email. “...
