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News Alert

Home » Topics » News Alert
  • Ba flash combined
    April 3, 2023

    BodyArmor to Enter ‘Rapid Hydration’ Market With Flash I.V.

    Coca-Cola’s BodyArmor is jumping into the fast-growing rapid hydration sports drink segment with a new product called Flash I.V., the company has confirmed to BD. BodyArmor filed for the Flash I.V. trademark in January and will ship the product in the US regionally early next month by way of some Coca-Cola bottlers, BodyArmor CEO Federico Muyshondt said in an interview. The company will take...

  • Dink drink wide
    March 29, 2023

    Pickleball Craze Draws Beverage Gold Rush

    The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers...

  • Pepsi can pulse
    March 28, 2023

    Pepsi Unveils First New Logo, Visual Identity in 14 Years

    PepsiCo will roll out a logo update for its flagship Pepsi trademark this fall, the first such redesign in 14 years. The company’s in-house design firm, led by SVP and Chief Design Officer Mauro Porcini, forged the design over three years. Pictured below, the new logo and “visual identity system” is intended to convey four key messages, Porcini and Pepsi CMO Todd Kaplan told BD in an interview:...

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  • Sprite 2023 2
    February 6, 2023

    Coca-Cola Launches Sprite Zero Sugar New Look, Global Marketing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can
    January 13, 2023

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • November 29, 2022

    Coke North America Announces Senior Leaders, Structural Changes

  • November 9, 2022

    Keurig Dr Pepper Takes $50 Million Stake in Non-Alcoholic Athletic Brewing

  • October 11, 2022

    Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

  • October 2, 2022

    NACS Show Product News

  • Blue cloud logo wide
    September 15, 2022

    PepsiCo-Owned Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

  • August 1, 2022

    PepsiCo to Distribute Celsius. Invests $550 million in Fast-Growing Energy Brand

  • Jack daniels combined
    June 13, 2022

    Brown-Forman and Coca-Cola to Launch Jack & Coke RTD Cocktail

  • Magicweekends coke1
    April 1, 2022

    Coca-Cola Launches Global Campaign to Tap Meal Delivery Trend

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