Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...
Dirty Lemon parent company Iris Nova is looking to expand its text-based “conversational commerce” distribution platform to outside brands. The company is negotiating distribution deals with at least two as-yet unnamed brands to be announced this year, Iris Nova CEO Zak Normandin told
