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Home » Topics » Distribution

Distribution
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Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

February 1, 2023

Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...


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Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

Category Pricing ‘Still Has Some Legs,’ Bottler Says. Category ‘Still Affordable,’ Says Another
January 12, 2023

The big story of 2022 was surprisingly low price elasticities in the US for carbonated soft drinks as manufacturers raised prices to offset runaway costs for everything from labor to packaging. At retail last year, CSD pricing jumped almost +14.8% last year, driving category dollar sales up more than...


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PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

December 19, 2022

G&J Pepsi-Cola Bottlers, PepsiCo’s largest fully independent US franchise bottler, is preparing to distribute Hard Mtn Dew on the same “blue trucks” that distribute Pepsi-Cola and other non-alcoholic brands. In an interview at BD’s Future Smarts conference in New York on Dec. 5, G&J CEO Tim Trant said the Cincinnati-based company has applied for beer distribution licenses ...


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Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

October 11, 2022

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:


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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

Unit Now Holds Permits in 31 States
September 22, 2022

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...


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PepsiCo-Owned Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

September 15, 2022

      Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. The states are Florida, Tennessee, Iowa, Oklahoma, Arkansas, Minnesota, Missouri, Nevada, and Virginia. To date, Blue Cloud Distribution has secured federal alcohol wholesale permits in 31 states. The permits come from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products. Depending on the state, additional alcohol distribution permits could be required by state and county governments. In the US, alcohol beverages are regulated under a “three-tier” system made up of a state-by-state patchwork of regulations that generally prohibit vertical ownership of producers, wholesale distributors, and retailers. PepsiCo’s arrangement with Boston Beer for Hard Mtn Dew, as well as the company’s foray into alcohol distribution has generated tension with US beer distributors and confusion as to the entity’s operating model under the three-tier system. BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud...


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PepsiCo’s Gatorade to Launch 200mg Caffeinated Energy Drink for Athletes

Fast Twitch to Reach Retail Nationally in Early 2023 After NFL Debut
September 7, 2022

PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully...


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Celsius CEO Sees Cold Drink, Foodservice, C-Store Upside With PepsiCo as Partner

John Fieldly Breaks Down PepsiCo Distribution Deal.
September 7, 2022

When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...


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Opening Thoughts: August 18, 2022

August 18, 2022

The liquor store sure has changed. I popped into one last week to grab some Finnish Long Drink for our dog sitter. I left having seen the very embodiment of a trend.

A massive display of Svedka vodka sodas and teas greeted me at the door. Other floor displays throughout the store pitched bright-colored cans of premixed cocktails, like a gin and tonic from Bombay Sapphire. Newer canned spirits brands such as High Noon and Cutwater stacked the cases high and sold them – at a premium.

An entire section of shelves was permanently labeled “Ready-to-Drink.” An endcap display, big enough to incorporate a full-sized bicycle, marketed a product from craft beer trailblazer Dogfish Head (eventually acquired by Boston Beer). The display wasn’t for beer, however. It was for canned cocktails by Dogfish’s distilling unit. Even Dos Equis offered a blanco tequila ready-to-drink margarita.

I asked an alcohol distributor stocking a display about the transformation (spurred in part by consumers’ boredom with beer)...

    


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