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Home » Topics » Distribution

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Dueling Alcohol Models

July 25, 2023

What’s better: a Blue Cloud, or a Red Tree?

For the past decade, Coca-Cola and PepsiCo have diverged in the US when it comes to soft drink distribution strategy. Coke owns no soda distribution operations, leaving that in recent years to independent franchised bottlers. On the other hand, PepsiCo owns and operates most of its US bottling distribution system. Now that both companies are seeking a growth path through alcoholic beverages, their strategies in the US have diverged once again.

As you’ll read in today’s issue, PepsiCo is going all-in on the distribution of alcoholic beverages such as Hard Mtn Dew with its Blue Cloud Distribution subsidiary. The company appears...


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Sources: Bang Energy Bankruptcy Sale Down to Monster, One Other Bidder

Monster Bid Pending Antitrust Clearance. Deadline Approaching
June 20, 2023

The sale process for bankrupt Bang Energy may finally be headed for a conclusion in late June after a two month delay. A bankruptcy judge in Florida has set a sale hearing date for June 30 to approve a winning bidder. That hearing date could yet be pushed back, however. According to BD sources, remaining bidders are...


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Buffalo Rock Latest Pepsi Bottler Eyeing Alcohol Distribution

Hard Mtn Dew Enters Arizona, Kentucky as Three States Resist Blue Cloud
April 19, 2023
Buffalo Rock President and CEO Matthew Dent said the Birmingham-based Pepsi bottler intends to distribute alcohol in the three states where...
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Coke and Pepsi Bottlers Look Ahead: See Return to Single-Digit Pricing Increases

Little Increase in Retailer Pressure Over Pricing. Promotions Remain Strategic.
March 2, 2023

Input Costs Still Elevated, Tracking Inflation. Volatility Expected.

Independent Coca-Cola and PepsiCo bottlers generally anticipate average annual retail carbonated soft drink pricing growth of between +3.0% and +6.0% during the next five years, an informal BD survey found. US CSD pricing at retail in 2022 reached almost +15.0%. Some bottlers said pricing growth will likely trend in the +7.0% to +9.0% range. Outliers predicted...


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Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

February 1, 2023

Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...


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Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

Category Pricing ‘Still Has Some Legs,’ Bottler Says. Category ‘Still Affordable,’ Says Another
January 12, 2023

The big story of 2022 was surprisingly low price elasticities in the US for carbonated soft drinks as manufacturers raised prices to offset runaway costs for everything from labor to packaging. At retail last year, CSD pricing jumped almost +14.8% last year, driving category dollar sales up more than...


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PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

December 19, 2022

G&J Pepsi-Cola Bottlers, PepsiCo’s largest fully independent US franchise bottler, is preparing to distribute Hard Mtn Dew on the same “blue trucks” that distribute Pepsi-Cola and other non-alcoholic brands. In an interview at BD’s Future Smarts conference in New York on Dec. 5, G&J CEO Tim Trant said the Cincinnati-based company has applied for beer distribution licenses ...


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Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

October 11, 2022

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:


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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

Unit Now Holds Permits in 31 States
September 22, 2022

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...


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