Plus, Gatorade ‘Not Shying Away from CBD’ as Possible Ingredient
June 28, 2019
Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...
Dirty Lemon Parent to Add Investment and Owned Brands
June 7, 2019
Dirty Lemon parent company Iris Nova is looking to expand its text-based “conversational commerce” distribution platform to outside brands. The company is negotiating distribution deals with at least two as-yet unnamed brands to be announced this year, Iris Nova CEO Zak Normandin told
Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...
Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...
One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019
Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.
Plus, Reed’s Poised to Test New CBD Ginger Beer as FDA Plans New Rules
March 1, 2019
Sales of CBD-infused drinks reached $86 million in 2018 and will grow to more than $1.4 billion in 2023, Zenith Global and Beverage Digest have concluded in a joint report. Favorable federal regulation in the U.S. would...
New Regional Structure to Add ‘Speed, Alignment, Agility. Kirk Tanner to Lead Refreshed Organization Now Called PepsiCo Beverages North America. Refranchising Effectively Off the Table.
February 15, 2019
PepsiCo today has announced internally a significant restructuring of its U.S. beverage business to boost performance. According to sources close to the plan, the former North America Beverages (NAB) unit has been realigned into four U.S. regional divisions –