Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...

Dirty Lemon parent company Iris Nova is looking to expand its text-based “conversational commerce” distribution platform to outside brands. The company is negotiating distribution deals with at least two as-yet unnamed brands to be announced this year, Iris Nova CEO Zak Normandin told

    PepsiCo plans to launch an "all-natural" sports drink called Bolt24 that will debut in select....

Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...

Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...

On April 10, a Delaware Superior Court judge released a redacted version of a lawsuit by Keurig Dr Pepper that claimed Bodyarmor wrongfully terminated a distribution agreement last year...

Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.

The number of convenience stores (c-stores) in the U.S. fell by -1.1% last year, driven in large part by a decrease in single-store operators, according to statistics reported recently

Coke has expanded tests of a lower-calorie flagship Coca-Cola variant launched in Mexico in 2017 (BD 10/6/17). The product

Sales of CBD-infused drinks reached $86 million in 2018 and will grow to more than $1.4 billion in 2023, Zenith Global and Beverage Digest have concluded in a joint report. Favorable federal regulation in the U.S. would...

PepsiCo today has announced internally a significant restructuring of its U.S. beverage business to boost performance. According to sources close to the plan, the former North America Beverages (NAB) unit has been realigned into four U.S. regional divisions –