PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...

Independent Pepsi Bottlers Want Path to Long-term Security

But Win For Elliott Doesn’t Have to Include Bottler Refranchising

Twelve years ago, activist investor Nelson Peltz and his Trian Fund Management accumulated a $1.3 billion stake in PepsiCo and publicly pressed the company to hive off its beverage business to improve lackluster performance. Today, PepsiCo finds itself in a...

Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

Reyes Coca-Cola Bottling Now Faces Possible Full Exit From Dr Pepper Business

Keurig Dr Pepper’s termination of a Dr Pepper distribution agreement with Reyes Coca-Cola Bottling, without cause, for parts of California and Nevada is valid, a Texas judge has ruled. The termination will...

I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland...