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Alcohol

Home » Topics » Alcohol
  • June 23, 2022

    Opening Thoughts: June 23, 2022

    I’m a skeptic when it comes to non-alcoholic craft beers, spirits, and wines. How big can this market get without the functional benefits of alcohol, especially when sold at about the same price?

    I recently posed the question to Athletic Brewing Co-founder and CEO Bill Shufelt during a panel I moderated for Credit Suisse in New York. His non-alcoholic beer brand has raised more than $70 million since launching in 2018 and accounts for almost half of the still-small US non-alcoholic beer market. Shufelt told me that most of his consumers don’t shun alcohol. Sometimes they just need a break and they like beer. He sees lots

  • March 17, 2022

    Briefs: March 17, 2022

    A collection of recent developments from around the industry to keep you up to speed...

  • March 17, 2022

    Opening Thoughts: March 17, 2022

    While still early, there is growing evidence that leveraging established brands for new alcohol products is a winning way to break through tired or saturated categories.

    As you will read in today’s issue, demand for PepsiCo’s Hard Mtn Dew appears to be outpacing the company’s ability to add distribution (story below). That’s a nice place to be and likely not by accident. PepsiCo and partner Boston Beer have launched in states where non-alcoholic Dew is already a strong seller, so there is built-in demand.

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  • March 17, 2022

    Alcohol Retailers in Florida, Tennessee, Iowa Clamor for Hard Mtn Dew

  • February 23, 2022

    Briefs: February 23, 2022

  • 5 lead
    February 23, 2022

    U.S. Coke Bottlers Grapple With Alcohol Question and What it Means for Them

  • 1 lead
    February 9, 2022

    Coke United's Brain Trust Looks Ahead to 2022 and New Leadership

  • January 25, 2022

    Opening Thoughts: January 25, 2022

  • January 25, 2022

    Coca-Cola Accelerates Crossover of Key Brands to U.S. Alcohol Market

  • Canarchy monster
    January 25, 2022

    Monster Beverage Intent on Developing its Own Natural Hard Seltzer

  • 1 blue cloud trucks lead
    December 17, 2021

    PepsiCo’s Blue Cloud Operation Sets Sights on Half of US States So Far

  • November 17, 2021

    Briefs: November 17, 2021

  • November 2, 2021

    Opening Thoughts: November 2, 2021

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