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Powdered Drinks: Jel Sert Alkalizes Growing Water Enhancer Market

Sports and Energy Drink Mixes Approach $2B in Retail Sales
September 17, 2025

Jel Sert’s Pure Kick Alkaline Sticks to Launch in November

Meanwhile, Sports Powder Leader Liquid I.V. Launches Energy Hybrid

Unilever-owned Liquid I.V. electrolyte powders and Nestlé-owned Nuun dissolvable tablets have fueled growing consumer uptake of single-serve beverage enhancers in recent years. Powdered sports and energy drink mixes — which can include...


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PepsiCo Hands Over Energy Strategy to Celsius Holdings. Plus, Q&A

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO
September 8, 2025

PepsiCo Hands Over Energy Strategy to Celsius Holdings

Celsius Now Owns Rockstar. Alani Nu Moves to Pepsi Trucks. Daing Named CMO.

Q&A: US Beverage CEO Krishnan Discusses Deal Rationale

Celsius Holdings announced this morning that former PepsiCo and Mark Anthony Brands marketer Rishi Daing has been hired as CMO. This comes a little more than a week after Celsius Holdings and PepsiCo announced...


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Sources: PepsiCo to Hike U.S. CSD Concentrate Price

Gatorade Pricing to Bottlers to Rise
August 20, 2025

Increase Intended to Mitigate Concentrate and Aluminum Tariffs, Other Costs

Green Sheet: CSD Category Posts First-Half 2025 Gains at Retail

PepsiCo will increase carbonated soft drink concentrate prices, BD has learned. Wholesale prices for finished CSDs, which are...


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Q&A: Spindrift CEO Drops Hard Seltzer. Plans Product Test in New Category

Private Equity Majority Owner Gryphon Adds Investment Capital, Supply Chain Relief
July 2, 2025

Company Targets Almost $400M in 2025 Revenue. DSD No Priority for Now.

Sees Methodical Build for Brand’s Modern Soda Entry.

Spindrift Beverage CEO Dave Burwick discusses new initiatives with BD during a wide-ranging interview. The company will focus on expanding the reach of its core juice-infused sparkling water line while continuing to test and learn around the brand’s ...


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Sources: PepsiCo Considers Concentrate Price Hike to Offset Tariff Impact

Independent Bottlers Push Back
June 18, 2025

PepsiCo is considering raising carbonated soft drink concentrate prices to independent bottlers by as much as 10% later this year to help offset higher costs, including from tariffs, BD has learned. In April, the...


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What's Next: PepsiCo US Beverages CEO Krishnan Details Plans for Poppi

Strategy for Newly Acquired Gut Soda Pioneer is to ’Let Poppi Be Poppi’
June 18, 2025

PepsiCo is now integrating pioneering gut soda Poppi into its portfolio following the closing of a $1.95 billion acquisition last month. PepsiCo will need to hit the ground running to fend off competition from another...


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What’s Behind U.S. Surge of THC Beverage Launches?

Q&A: Cannabis Law Expert Outlines Risks and Rewards; Makes Sense of Wild West Market
May 1, 2025

When Philadelphia-based attorney Seth Goldberg started representing businesses and individuals looking to expand into cannabis 10 years ago, a lot of his work focused on state-licensed cultivators, product manufacturers, and dispensaries in regulated state markets. In recent years, the market has evolved to an emphasis on cannabis as a functional ingredient in food and beverage products. Goldberg’s clients now include a food company looking to expand into THC edibles and a beverage company looking to add a line of THC drinks. THC is the psychoactive component in marijuana. His practice is constantly evolving with shifts in state and federal law and enforcement — or the lack thereof. Without clarity and consistency in the regulation of cannabis-infused food and beverages nationally, entrepreneurs with an appetite for risk have forged a patchwork market for unregulated THC drinks containing psychoactive ingredients such as delta-8 and delta-9. Often, these companies exploit loopholes in the 2018 Farm Bill, which removed cannabis with low concentrations of THC from the Controlled Substances Act and called it hemp. Delta-8 and delta-9 THC drinks are popping up outside of regulated dispensaries in states like Minnesota and Texas. You might even find such products at the local convenience store in your state. “There’s been a real evolution in terms of how cannabis consumer packaged goods are being marketed in 2025 relative to when I got into this is 2015,” Goldberg, a business litigation partner at law firm Pashman Stein Walder Hayden, said in an interview with Beverage Digest. He is co-chair of the firm’s Cannabis & Hemp Law practice. The flood of new THC beverages across the US is now catching the attention of state legislators and regulators. Just this month, Maryland Gov. Wes Moore signed legislation that limits the amount of THC in drinks that aren’t sold by state licensed cannabis distributors. A bill in Tennessee prohibits the sale of hemp-derived THC drinks at convenience stores and groceries. A number of other states including Florida and Georgia have attempted legislation governing this new crop of THC beverages. Hemp-based THC drinks haven’t captured the attention of the Trump administration, however. BD’s Duane Stanford spoke to Goldberg to better understand this exploding THC beverage market...


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Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5%

Some Gatorade Packages Up +6.3%
February 4, 2025

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...


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Coca-Cola Zero Sugar Formula Now Includes Stevia in US

Pilot Projects in 2023 Expanded Nationally Late Last Year
January 9, 2025

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...


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Interview: Bang Founder Jack Owoc to Launch New Energy Drink

Ai Energy Formulated to Deliver Improved Motivation and Mood, Owoc Says
October 28, 2024

Introduction Follows Bang Bankruptcy Sale to Rival Monster Last Year

Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks in a...


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