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Future Smarts
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Powerade Targets Gatorade with New Formula, Packaging

Meanwhile, Can BodyArmor Regain Pre-Acquisition Momentum
February 1, 2023

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...


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Coke Elevates Henrique Braun to President of International Development

Priorities to Include Retaining ‘Best Era’ of Bottler Alignment, Braun Says
December 19, 2022

Coca-Cola has announced the promotion of Latin America Operating Group President Henrique Braun to a new role as President of International Development. The appointment makes him a top contender to succeed Chairman and CEO James Quincey. When he starts officially on Jan. 1, Braun will oversee ...


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PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

December 19, 2022

G&J Pepsi-Cola Bottlers, PepsiCo’s largest fully independent US franchise bottler, is preparing to distribute Hard Mtn Dew on the same “blue trucks” that distribute Pepsi-Cola and other non-alcoholic brands. In an interview at BD’s Future Smarts conference in New York on Dec. 5, G&J CEO Tim Trant said the Cincinnati-based company has applied for beer distribution licenses ...


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Beverage Industry Leaders to Share Growth Strategies During Future Smarts on Dec. 5 in NYC

Registration Window Quickly Closing. Seats Available.
November 18, 2022


We’re excited to share with you details of this year’s Dec. 5 Future Smarts conference. The 2022 event will take place live and in person in New York City. The program features accomplished and knowledgeable experts in the world's most profitable beverage market. We’ve designed an outstanding program and speaker lineup to help shed light on this unprecedented time in the beverage industry - both the challenges and opportunities.

Through a series of fast-paced speaker interviews, we review the year to understand what mattered most and break new ground on what to expect next. We identify urgent trends and market forces that will drive business performance during the next three to five years – or longer.  Here’s a look at what to expect.


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Opening Thoughts: September 22, 2022

September 22, 2022

Allow me to catch you up on plans for our Future Smarts conference on Dec. 5. Our return to New York City after two years of successful virtual shows promises to deliver an expert lineup as good as we’ve ever hosted.

Just yesterday I confirmed our most recent speaker addition: Michael Del Pozzo, the new president and general manager for PepsiCo’s Gatorade Performance Portfolio. The unit includes Propel, Muscle Milk, Evolve plant-based protein shakes, and now Fast Twitch energy drink for athletes. We haven’t announced Del Pozzo’s appearance, so consider this a sneak peek. BodyArmor in recent years has re-ignited a category that had become sleepy. It’s now a free-for-all and Gatorade hasn’t backed away from...


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Non-Carbonated Beverage Results 1H 2022: Pricing Gains Continued

BodyArmor Deceleration Worsened. BlueTriton Portfolio Grows
September 7, 2022

Pricing growth remained elevated through the first half of this year at US retail for non-carbonated beverage categories tracked by BD. As shown in the table, that led to dollar sales growth even as volume declined for all tracked categories except plain bottled water. Pricing growth for the first half of the year for all categories except sports drinks...


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PepsiCo’s Gatorade to Launch 200mg Caffeinated Energy Drink for Athletes

Fast Twitch to Reach Retail Nationally in Early 2023 After NFL Debut
September 7, 2022

PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully...


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Opening Thoughts: August 2, 2022

August 2, 2022

We’re back in New York City for Future Smarts this year and I can’t wait. After two years of successful virtual conferences during the pandemic lockdown, the team here didn’t hesitate to dive back into a live event. Why? Because of you.

Future Smarts is critical connective tissue for the Beverage Digest community. It’s there that attendees catch up with old industry friends to strengthen bonds – and make new connections. Over the years, many beverage deals have been hatched during sideline huddles. Attendees get out of local markets and offices to hear and share perspectives from around the country and world.

In speaker presentations and interviews, we...


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What To Expect at Future Smarts 2021

November 15, 2021

We’ve assembled an exceptional program of speakers for this year’s Future Smarts conference, with more announcements to come. Our mostly 30-minute sessions are designed to be fast-paced, with a chance for attendees to participate with questions. This virtual program is hosted in real time because we like that energy. Read full article.

 


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Opening Thoughts: November 2, 2021

November 2, 2021

With our Dec. 6 Future Smarts conference a little more than a month away, this is a great time to share a few of the themes we will explore this year. We are in a pivotal reset period for the global beverage industry following the extreme disruption caused by the Covid-19 pandemic. To help sort it out, we’ve assembled an exceptional lineup of speakers who are well-placed to evaluate the implications of the past two years and share insight on what to expect. They include leaders ...


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