Beverage companies are all about innovation, and so is Beverage Digest. In addition to creating a dynamic speaker lineup for our Dec. 11 Future Smarts conference in Manhattan, we are adding a new-for-us networking opportunity for attendees.

The plan is to host a welcome reception for all registered attendees on the Sunday night before our Monday event. We’ll announce more details soon. This gathering will be a chance to share drinks and bites with old industry friends and forge new relationships. We also recognize that with so much remote work these days, Future Smarts is an ideal opportunity for far-flung team members to connect — and perhaps even meet and socialize for the first time.

As for our program, we’ve announced two more high-level executive speakers: Coca-Cola North America President Jennifer Mann, and PepsiCo Beverages North America Chief Supply Chain Officer Karen Jordan. We’ve also assembled a stellar Wall Street panel. Here’s a sneak peek at the insights I intend to uncover for attendees.

Future Smarts will be Jennifer Mann’s first conference appearance since she took control of Coke’s most important market at the start of this year. During an on-stage interview, I’ll ask Mann about growth priorities, including her work on a new dairy and juice Nutrition unit (pg 10) drawing investment from Coke. We’ll discuss the current state of bottler relations and Mann’s vision for the US distribution system. I’ll ask Mann for a status check on the crucial US fountain channel and her roadmap for maintaining Coke’s leadership. And we’ll delve into the ins and outs of marketing to today’s fragmented consumer base, and why she believes Coke’s “total beverage” strategy is the key to growth. I expect pricing, a focus of today’s newsletter, to come up as well.

PepsiCo’s Karen Jordan will bring 30 years of supply chain and operations experience to the Future Smarts stage. She has spent 20 of those years within the US Pepsi bottling system. In an on-stage interview, I’ll ask Jordan for learnings from the recent global pandemic, which spurred one of the most challenging periods for global supply chains. Also, efficiency is more critical — and more accessible — than ever for modern manufacturing and distribution systems. I’ll ask Jordan how PepsiCo is sorting through the evolving avalanche of available automation and technology to deliver profitable growth.

Meanwhile, we’ve drafted a dream team for our popular Wall Street analyst panel: Bonnie Herzog of Goldman Sachs, Lauren Lieberman of Barclays, and Nik Modi of RBC Capital Markets. Together, we’ll discuss long-term risks and opportunities for major public beverage companies, such as Coca-Cola, PepsiCo, and Keurig Dr Pepper. And we’ll assess beverage company strategies, consumer trends, and market forces through a Wall Street lens.

So, grab a colleague and join us in New York. Our team can’t wait to see you.

I’m beyond pleased to announce our first confirmed speaker for Future Smarts 2023: Coca-Cola Consolidated President and COO Dave Katz.

Dave will bring to December’s Future Smarts audience a deep expertise and broad perspective when it comes to the US Coke system. Having joined the former Coca-Cola Enterprises in 1993 as a logistics consultant, his work at the massive North America bottler included managing supply chain strategy, procuring billions of dollars worth of materials for the Coke system, and managing sales operations on the East Coast. Dave joined Coca-Cola in 2011 after the company’s acquisition of CCE, running bottling operations in the Midwest. After moving to Coca-Cola Consolidated in 2013 as a senior vice president, Dave would eventually serve as CFO before being named COO in late 2018.

Dave manages daily operations at a bellwether bottler within the US Coke system. Based in Charlotte, North Carolina, Coke Consolidated is the largest US Coke bottler, handling a fifth of Coca-Cola’s bottle and can volume in the country, according to BD’s The Coke and Pepsi Systems franchise map book. Operations stretch across 14 Southeast, Midwest, and Mid-Atlantic states and Washington D.C. The company is the only publicly traded bottler in the US Coke system.

I’ll sit down with Dave for a fireside chat to discuss his up-to-date views on soft drink pricing, important consumer and retail shifts, sustainability pressures, and more. He’ll also discuss how Consolidated’s focus on culture and purpose drives business decisions.

That interview and our other stage chats, presentations, and panels will be hosted on Dec. 11 at a venue that is new to Future Smarts. We chose Convene in part for its modern networking spaces that will make connecting easy and productive. Our conference sessions, sampling expo, networking meals and breaks, and registration will be on a single floor with plenty of room to both mingle and do business.

In addition to this terrific venue, our content will be as compelling and timely ever. And that now starts with Dave Katz. Look for more announcements soon and we’ll see you at Future Smarts 2023.

I’m beyond pleased to announce our first confirmed speaker for Future Smarts 2023: Coca-Cola Consolidated President and COO Dave Katz.

Dave will bring to December’s Future Smarts audience a deep expertise and broad perspective when it comes to the US Coke system. Having joined the former Coca-Cola Enterprises in 1993 as a logistics consultant, his work at the massive North America bottler included managing supply chain strategy, procuring billions of dollars worth of materials for the Coke system, and managing sales operations on the East Coast. Dave joined Coca-Cola in 2011 after the company’s acquisition of CCE, running bottling operations in the Midwest. After moving to Coca-Cola Consolidated in 2013 as a senior vice president, Dave would eventually serve as CFO before being named COO in late 2018.

Dave manages daily operations at a bellwether bottler within the US Coke system. Based in Charlotte, North Carolina, Coke Consolidated is the largest US Coke bottler, handling a fifth of Coca-Cola’s bottle and can volume in the country, according to BD’s The Coke and Pepsi Systems franchise map book. Operations stretch across 14 Southeast, Midwest, and Mid-Atlantic states and Washington D.C. The company is the only publicly traded bottler in the US Coke system.

I’ll sit down with Dave for a fireside chat to discuss his up-to-date views on soft drink pricing, important consumer and retail shifts, sustainability pressures, and more. He’ll also discuss how Consolidated’s focus on culture and purpose drives business decisions.

That interview and our other stage chats, presentations, and panels will be hosted on Dec. 11 at a venue that is new to Future Smarts. We chose Convene in part for its modern networking spaces that will make connecting easy and productive. Our conference sessions, sampling expo, networking meals and breaks, and registration will be on a single floor with plenty of room to...

For decades, Coca-Cola’s Powerade existed to fight off US sports drink leader Gatorade, which created what is now at least a $12 billion category, according to BD all-channel data. In more recent years, Powerade all but faded into the background, overshadowed by a challenger called BodyArmor that pledged to displace PepsiCo-owned Gatorade with claims of better-for-you ingredients and an in-your-face marketing voice. That may now change. A year after acquiring BodyArmor and merging it into a standalone unit with Powerade, Coca-Cola is ready to get...

Coca-Cola has announced the promotion of Latin America Operating Group President Henrique Braun to a new role as President of International Development. The appointment makes him a top contender to succeed Chairman and CEO James Quincey. When he starts officially on Jan. 1, Braun will oversee ...