I’m excited to announce Dec. 16 as the date for our 2024 Future Smarts conference in New York City.

This event is likely to reach a pre-pandemic attendance level this year, so we’re hosting at Convene on Manhattan’s West 46th Street. The venue is around the corner from Times Square and the theater district, so go ahead and grab those Broadway tickets!

Part of what we love about this roomy venue are the amenities that make life easier for conference attendees — power at every table in the presentation room, private phone pods to steal away for important calls, and small conference rooms useful for sideline meetings.

During the event, networking will be centered as usual around our popular and energetic sampling expo. The night before the event, we’ll host a welcome reception for speakers and attendees with food and an open bar to make connecting easy and fun.

Most importantly, we’re already making plans for another high-level slate of speakers and panelists from major companies including Coca-Cola, PepsiCo, and Keurig Dr Pepper, as well as from successful emerging brands. We’ll also hear from key beverage bottlers, retailers, and Wall Street analysts.

Conference attendees say they find great value in our special trend panels. Last year, we hosted a panel that took us behind the scenes and into the mechanics of the creator economy. Two years ago, a panel of Gen Z consumers gave us an unvarnished look at how they view the world. We’ll assemble another compelling panel this year to illuminate a critical and emerging corner of the beverage landscape.

More details will be released soon. Until then, make sure to save the date for Future Smarts 2024 on Dec. 16. The team here at Beverage Digest can’t wait to see you.