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PepsiCo’s Blue Cloud Operation Sets Sights on Half of US States So Far

Alcohol Permits Issued in 17 States. Eight Additional States Registered
December 17, 2021

PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...

NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.


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PepsiCo Renames MTN Dew Rise Energy After NY Judge's Surprise Rulings

Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021

PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...


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Sparkling Water Category Growth Remains Elevated at Retail in 2021

Coke Brands Post Strong Gains. Market Leader Lacroix Underperforms
November 17, 2021

US sparkling water category growth at retail has remained strong through the first three quarters of this year despite lapping strong pandemic-related growth last year. Dollar sales were up +9.5% on volume and pricing growth of almost...


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Paying More in 2021: Non-Carb Beverage Pricing at Retail Outpaced 2020 Gains

Niagara Executive Anticipates ‘Relentless’ Cost Pressure Through 2022
November 17, 2021

Retail pricing has remained elevated this year for non-carbonated beverage categories tracked by BD. During the first nine-months of this year, all categories in the table on page 3 outpaced 2020 pricing at retail. This year’s pricing gains have been..


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What To Expect at Future Smarts 2021

November 15, 2021

We’ve assembled an exceptional program of speakers for this year’s Future Smarts conference, with more announcements to come. Our mostly 30-minute sessions are designed to be fast-paced, with a chance for attendees to participate with questions. This virtual program is hosted in real time because we like that energy. Read full article.

 


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Sources: PepsiCo to Rename Mtn Dew Rise Energy After NY Judge's Order

Product to be Named Mtn Dew Energy Starting Friday
November 9, 2021

PepsiCo is changing the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the ...


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Analysis: How Sustainable is US CSD Pricing Trend at Retail?

2023 Could Be Pivotal Year for Industry as Disruption Shakes Out
November 2, 2021

Carbonated soft drink (CSD) pricing at US retail has reached a level this year not seen in at least the past decade as consumer demand has soared, product supply shortages persist, and costs for inputs such as transportation and ...


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KO, KDP Earnings Highlights

Away-From-Home Rebound in North America Not a Straight Line, Coke CEO
November 2, 2021

On Oct. 27, Coca-Cola raised full-year 2021 revenue guidance to a range of +13% to +14% after reporting 14% higher third-quarter organic revenue. The sales gain came on volume and pricing that each grew ...


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Energy Drinks at Retail, 9-Months 2021

Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021

The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...


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Industry Reaches Halfway Mark to 20% Calorie Reduction Target

Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021

Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...


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