Coke Proceeds Amid Related Arbitration With Monster Energy
March 28, 2019
Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.
Beverage Innovators Embrace CBD, Shots, Keto and More
March 15, 2019
BD attended the Natural Products Expo West show last week at the Anaheim Convention Center & Arena outside Los Angeles. The event has become a showcase for products capitalizing on consumer health trends, which often evolve to mainstream appeal and drive acquisitions by large consumer products companies. Food and beverage offerings as usual dominated the show, which included more than 3,500 exhibitors spread across the equivalent of almost 10 football fields. Here’s an analysis of beverage themes and trends that emerged from this year’s show:
One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019
Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.
In 2018, pricing gains for carbonated soft drinks offset volume declines and led to dollar growth for the first time since 2015. As the table below shows, rising carbonated soft drink (CSD) prices compensated for a -1.5% drop in volume, resulting in a +1.4% dollar increase