Latest Insights

Admiral Sues PepsiCo

Bottler Declined To Sign E-commerce Contract

July 15, 2020

Pepsi bottler Admiral Beverage has sued PepsiCo in a federal court in Wyoming. In the July 6 lawsuit, the bottler alleges that PepsiCo plans to “improperly terminate ," ...

Soft Drinks Accelerate as Pandemic Persists

Coke, Pepsi, KDP All Post Dollar, Volume Gains

July 1, 2020

Carbonated soft drink sales growth continued to accelerate as the COVID-19 crisis in the US entered a fourth month, according to data provided by Nielsen. Dollar sales...

Buffalo Rock Pepsi to Distribute RC Cola, KDP Portfolio

July 1, 2020

Pepsi bottler Buffalo Rock has picked up distribution of Keurig Dr Pepper’s brands including RC Cola, 7UP, A&W Root Beer, Crush and Bai in parts...

Recessionary Private Label Shift Not So Simple

RBC Capital Bullish On Top-Branded Products

July 1, 2020

Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...

Energy Returns To Growth As Sports Fall Flat

Category View at Retail

June 23, 2020

Energy drink sales shifted back to growth as sports drink sales growth decelerated....

Nestlé Looks To Shed Pure Life, Arrowhead

Evaluating Sale of Most Bottled Water Brands in US, Canada

June 23, 2020

Q&A: Kitu Life Super Coffee

CEO Discusses AB Deal, C-Store Focus and More

June 23, 2020

Kitu Life Super Coffee reached a major milestone in its relatively young life by securing a master distribution agreement...

100 Days. Billions Lost

Sports Sponsors Sidelined in the Era of Covid

June 23, 2020

Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...

Non-Carbs at Retail

Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1

June 9, 2020

The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the