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Bang Energy’s Path to Some Independent Pepsi Bottlers Appears Blocked

Amid Celsius Speculation, PepsiCo Leaders Open to Energy Distribution Deals. But ‘Not Urgent.’
July 15, 2022

Some independent Pepsi bottlers in the US may be unable to distribute Bang Energy for Vital Pharmaceuticals (VPX) following PepsiCo’s and VPX’s decision to sever ties by the end of this year. Bottlers...


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Pricing Soars for Major Non-Carbonated Beverage Categories at Retail in Q1

June 23, 2022

BlueTriton’s Pure Life Overshadowed by Regional Water Brands. BodyArmor Bucks Pricing Trend. Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories...


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Q&A: Blue Moon Craft Beer Creator Keith Villa Demystifies THC Beer

Ceria Founder Also Says Non-Alcoholic Beer Market Will Rival Craft Brew Market
June 23, 2022

Keith Villa, the PhD brewmaster who created Blue Moon almost three decades ago
for Coors Brewing, is credited with using that beer to help introduce scores of consumers to more flavorful craft brews. Blue Moon was a gateway brew for light beer drinkers who would eventually consume everything from IPAs to Saisons as craft beer went mainstream during 2000s. In recent years, Villa has been toiling away on his latest gateway project: cannabis- infused and alcohol-free beers. Villa’s company, Ceria Brewing, relaunched its beers with
a new look this month after first introducing the brand in 2018. Villa uses a proprietary process to get Ceria’s beers to 0.0% ABV. Ceria’s lineup includes a Belgian-style white ale called Grainwave (Villa’s latest Blue Moon) and an IPA called Indiewave. Versions of these alcohol-free beers with psychoactive THC and non-psychoactive CBD are available at licensed marijuana dispensaries in Colorado and California, where the recreational use of cannabis is permitted. The beers have less than 100 calories per 12-oz can. A six-pack of Ceria’s alcohol- free beer sells for about $10. THC versions sell at regulated cannabis dispensaries for about $6 - $8 per can, plus taxes. Given the growing interest in low- and no-alcohol beers and cannabis-infused beverages, BD took the opportunity to discuss both segments with Villa, who runs the company with his wife Jodi Villa, who is CEO. The following has been edited for length and clarity...


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Coca-Cola Considers Bottler Payments as Jack & Coke Joins Canned Cocktail Trend

Solutions Sought as Booze Market Taps Non-Alcoholic Brands
June 23, 2022

Coca-Cola is considering compensating its franchise bottlers in the US for company- sanctioned ready-to-drink alcohol beverages sold in bottlers’ exclusive territories, BD has learned from bottling executives. Just last week, Jack Daniel’s whiskey maker Brown-Forman and Coca-Cola announced a “global relationship” for a Jack & Coke canned cocktail to be launched in Mexico later this year. While other...


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2022 Concentrate Pricing for Major CSD Brands in U.S. Up as High as +8.0%

Pepsi Adds Mid-Year Hikes for Brisk Concentrate, and Finished Rockstar, Bang
June 7, 2022

Concentrate pricing for major soft drinks brands including Coca-Cola, Pepsi-Cola, and Dr Pepper rose in the US by between +6.4% and +8.0% in 2022 compared to 2021, according to pricing memos obtained by BD. Coca-Cola Classic, Diet Coke, Sprite, and Coke Zero Sugar rose...


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Soft Drinks at Retail: Q1

Private Label CSDs Fails to Make Inroads Amid Inflationary Crisis
June 7, 2022

Private label carbonated soft drinks (CSD) at US retail were unable to make progress in the first quarter of this year even though shoppers are facing unprecedented inflation at the grocery. As shown in the table, Private label CSD dollar sales barely grew in a category that was up more than...


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Bottlers: No 'Competitive Stupid Pricing’ During Memorial Day Holiday

Tapered Deals Haven’t Yet Deterred Soda Consumers, Informal Survey Reveals
June 7, 2022

In an informal BD survey of US beverage bottlers and distributors, Memorial Day holiday pricing was higher than last year as manufacturers and retailers continued to pull back on promotional discounting. Bottlers have faced unprecedented costs this year for everything from labor and transportation to raw materials. One bottler told BD that...


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Coca-Cola Southwest Beverages Tests Returnable Glass Bottles in Texas

First Look: Program Explores Potential Alternative to ‘One-Way’ Bottles
June 7, 2022

Since late last year, Coca-Cola Southwest Beverages has run a pilot test in El Paso, Texas to determine whether the returnable glass bottle can work once again in the US. The reusable package remains a staple in some emerging Coca-Cola markets around world, providing affordability for consumers and flexibility for bottlers. BD visited El Paso this week to get an up-close look at the pilot project.


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Dunkin’ Swaps Coca-Cola Products for PepsiCo’s in U.S. Restaurants

Bottled Iced Coffee Partnership Remains Intact and Part of Coke Coffee Strategy
June 7, 2022

Inspire Brands-owned Dunkin’ has selected PepsiCo as the donut and coffee chain’s new beverage provider in the US, BD has learned. Dunkin’ operates almost 9,500 locations in the US. The chain serves chilled soft drinks and other beverages in bottles and cans, rather than fountain drinks. The business has been with...


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