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Powdered

Home » Topics » Powdered
  • March 11, 2025

    Territory Changes and Deals: Coke Bottlers United, ABARTA, Consolidated; Polar; Powerade; Vita Coco; Zevia and More

    Collection of key deals from around the industry so you don't miss a beat..
  • February 4, 2025

    Noteworthy Launches: Suja Slice, Celsius Hydration, Coke Orange Cream, Pepsi Wild Cherry and Cream, La Colombe, Sparkling Ice, Dr Pepper Cherry Crush

    As promised, Suja Life has relaunched former PepsiCo brand Slice as a functional “healthy” soda with prebiotics and probiotics. Suja enters a gut soda market lead by brands such as Olipop and Poppi and replete with incoming competition. Coca-Cola and PepsiCo also are expected to enter the segment this year. Launched by PepsiCo in 1984 as a fruit flavored soda with 10% juice, Slice was...

  • January 9, 2025

    Noteworthy Launches: Costa; Odwalla; Arizona; Nestle; Jolt Cola; Protein 2o; Ocean Spray; Red Bull; Hoist

    Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...

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  • Ghb hero image2
    September 19, 2024

    PepsiCo Expands Single-Serve Portfolio in Growing U.S. Powder Market

  • July 16, 2024

    Opening Thoughts: July 16, 2024

  • Nutraceuticals
    June 20, 2024

    Unbuzzd, Safety Shot Look to Beat the Hangover

  • June 6, 2024

    Noteworthy Launches: Messi Debuts Mas+, Dasani Refresh, Coke Creations Africa Release, Liquid I.V. Branding Revamp, and More

  • Death dust
    February 20, 2024

    Powder Boom: Liquid Death Adds ‘Death Dust’ Electrolyte Sticks

  • January 31, 2024

    Noteworthy Product Launches: January 31, 2024

  • January 18, 2024

    Report: Red Bull, Coke, Celsius Top Influencer Marketing ROI Leaderboard

  • January 18, 2024

    Territory Changes and Deals: January 18, 2024

  • 2 zoa lead
    September 27, 2023

    From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

  • 1 lineup lead
    September 14, 2023

    BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

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