We’ve added a new category to the Beverage Digest Awards. Best Powdered Functional Beverage. In January, I wrote about the emergence of single-serve powdered beverages and one analyst’s view that the category could become...
PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...
