We’ve added a new category to the Beverage Digest Awards. Best Powdered Functional Beverage. In January, I wrote about the emergence of single-serve powdered beverages and one analyst’s view that the category could become...
Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021
PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...
Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021
Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:
Large BevCos Most Exposed to Threat, Consumer Edge Says
January 19, 2021
Consumer Edge Research published a report last week that said increased drink mix consumption is “potentially one of the most disruptive forces in non-alcohol beverages and associated supply chains.” Right now, mixes are...