’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.

Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s

The beverage industry is full of niche and regional brands that find ways to remain relevant as consumer trends come and go. We drop into two such brands today – Jel Sert and Ale-8-One. Each has a century of history that started with determined founders.

Jel Sert began life in 1926 making instant gelatin desserts. Founders Charles and Lillian Wegner created the product using...

A collection of recent developments from around the industry to keep you up to speed...

A collection of recent developments from around the industry to keep you up to speed...

We’ve added a new category to the Beverage Digest Awards. Best Powdered Functional Beverage. In January, I wrote about the emergence of single-serve powdered beverages and one analyst’s view that the category could become...

A collection of recent developments from around the industry to keep you up to speed...