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Brands

Home » Topics » Brands
  • May 1, 2025

    Briefs

    A collection of recent developments from around the industry to keep you up to speed...
  • March 11, 2025

    Classic Coke Posts Sudden Decline As False Claims Spur Hispanic Boycott. Hoax Follows Solid 2024 Performance for CSD Category, Coke

    Brand Coca-Cola posted a surprising sudden decline at US retail in the four weeks ending Feb. 23, according to multi-channel Circana data published by Evercore ISI. The drop coincides with social media calls for a boycott of the brand among Hispanic consumers. The boycott appears to have...

  • Cover   web v2
    February 18, 2025

    Coke to Launch Simply Pop Prebiotic Soda This Month

    Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...

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  • February 4, 2025

    Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5%

  • November 7, 2024

    Energy Drinks: Monster, Red Bull Underperform U.S. Category in Nine-Month Data

  • Celsius cover web
    September 19, 2024

    Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category

  • Olipop web
    September 5, 2024

    Q&A: Olipop CEO Goodwin on Road to $1B

  • Lead
    July 16, 2024

    PepsiCo’s Q2 Snack Performance Stirs Concern Over Consumer Sentiment

  • June 20, 2024

    Briefs: June 20, 2024

  • Lead
    June 20, 2024

    Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO

  • Lead b
    May 23, 2024

    2023 All-Channel Results: LRB Dollars Rose. Volume Fell. Dr Pepper Edges Out Pepsi-Cola as No. 2 CSD Brand

  • May 23, 2024

    Opening Thoughts: May 23, 2024

  • Weblead
    April 17, 2024

    Branded Bottled Water Leader BlueTriton Pursues Premium Strategy, CEO Says

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