On April 28, PepsiCo announced an exclusive agreement with Vital Pharmaceuticals to distribute Bang Energy in the US (BD News Alert 4/28/20). The alliance gives PepsiCo access to a brand that has surpassed Rockstar as the third largest energy drink, and to a performance energy category that has attracted new competitors including...
In late April, Coca-Cola, PepsiCo and Keurig Dr Pepper reported first-quarter earnings. Those results, however, were less interesting that the outlook for the second quarter and the rest of the year. Below is a synopsis, culled by BD from earnings call transcripts, of actions the three companies are taking to adjust to market conditions during the crisis.
A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...
