Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023
PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...
Beverage pricing growth in the US for both Coca-Cola and PepsiCo is likely to decelerate during the second half of this year, mostly as the rate of input cost inflation slows, according to those companies’ leaders. During analyst calls and interviews with BD during the recent spate of second-quarter earnings reports, executives said pricing for the second half of this year will be driven primarily by increases already
Coca-Cola Bottlers Eager to Distribute Bang Energy, They Say
July 12, 2023
Bang Energy owner Vital Pharmaceuticals won approval from a Florida bankruptcy judge today for a $362 million acquisition of most of the company’s assets by major creditor and competitor Monster Beverage.The companies formaly announced the asset purchase agreement July 3 after the Federal Trade Commission ended an antitrust review early. The sale would include...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...GREEN SHEET included: Concentrate-Pricing-2023-06-27
Private Label Surges as Most Top-10 Brand Shares Slide
May 10, 2023
Carbonated soft drinks pricing growth at retail accelerated during the first quarter of this year compared to full-year 2022, according to BD data. And the category’s volume decline deepened. Pricing in the quarter jumped almost...
U.S. CSDs at Retail by Company: Q1 2023 (Volume, Dollars, Pricing)
GREEN SHEETS included: Carbonated Soft Drinks: Q1 2023 Volume Sales and Carbonated Soft Drinks: Q1 2023 Dollar Sales
Vying for Attention: Functional Mocktails, Seaweed, Upcycling, Canned Sports Drink, Hard Honey
March 16, 2023
Natural Products Expo West was nearly back to pre-pandemic form this year with more than 3,000 exhibitors and 65,000 attendees. The show, held last week in Anaheim, California, hosts the vanguard of consumer health and wellness trends, mostly in packaged food and beverage. Had you been at Expo West in 1999, you would have seen bottled organic tea brand Honest in its infancy, a dozen years before Coca-Cola would eventually acquire the company in full from co-founder and fair trade tea evangelist Seth Goldman. While many brands at the show will fail, they often still represent trends that will one day go mainstream and generate meaningful growth, usually at premium pricing. As a result, Expo West is a magnet for strategic companies, private equity investors, distributors, and retailers looking for the next big trend or growth brand. With all of this in mind, BD walked the show floor — 10 football fields in size — for three days, spending most of that time in the “Hot Products” zones, where the smallest and newest companies exhibit. Here’s what caught our attention:
March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023
Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing
BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...
Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023
CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants.
Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..