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Home » Topics » Brands

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3-evolve-b

PepsiCo Leans Into Evolve Two Years After CytoSport Acquisition

April 1, 2021

Almost two years after acquiring Muscle Milk maker CytoSport, PepsiCo is leaning into yet another brand that came over in that deal. Plant-based protein shake Evolve...


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coffee

Chilled Segment Fuels 2020 RTD Coffee Growth

Full-Year Corporate, Brand Performance at US Retail
March 18, 2021

Full-Year Corporate, Brand Performance at US Retail

The US ready-to-drink coffee category, including shelf-stable and chilled products, posted almost...


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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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Keurig Dr Pepper Shines at US Retail in 2020 [Green Sheet]

CSD Retail Results
February 17, 2021

Keurig Dr Pepper finished 2020 with strong US volume and dollar share gains at retail against the company’s chief...


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BodyArmor Looks to Expand Base With Caffeinated Edge Debut

Joins New Front in Sports Drink Wars
February 3, 2021

Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...


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Monster Beverage Declines To Put Hard Seltzer Launch Speculation To Rest

May Opt Instead for Soft Energy Seltzer
January 19, 2021

Monster Beverage Co-CEO Rodney Sacks said during a Jan. 14 investor meeting that he’s not interested in marketing a “me too” hard seltzer or non-alcoholic seltzer that is “one...


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header-narrow

PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

Q&A: Esperanza Teasdale
November 2, 2020

Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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don't-quit-wide

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.


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coke-truck

Coke Names Operational Leaders in Global Shuffle

CEO Quincey Illuminates Need for Restructure
September 11, 2020

At an investor event hosted Thursday by Barclays, Coca-Cola CEO James Quincey said the company’s recently announced reorganization centered on...


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