Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • New! Fact Book 30th Edition
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • NEW! KDP System
    • Download Your Keurig Dr Pepper System
    • Purchase The Coke and Pepsi Systems
    • Renew Your Coke and Pepsi Systems
    • Download Your Coke and Pepsi Systems
    • Purchase Historical System Books
  • Events
    • Future Smarts 2025
    • Past Events
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • New! Awards 2025
    • Past Awards
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Topics » Brands

Brands
Brands RSS Feed RSS

lead-2022-11-22.jpg

Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.

Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.

 

Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...


Read More
elastic-bottle.jpg

BD Talks to Soft Drink Bottling Experts About Planning for Future. Soft Drink Prices 'Not Inelastic.'

Plus, Bottlers Should Consider Beer Distribution
November 9, 2022

Bottling executives within the US Coke and Pepsi soft drink systems have experienced a business environment during the past three years like no other in their tenures. A global pandemic shut down most fountain sales and drove consumers to retail, where a sudden sales spike stretched infrastructure and workforces. Then supply chain disruptions forced bottlers to...


Read More
2-electrolit-lead.jpg

Electrolit’s New Global CEO Targets $1B in Shipment Revenue by 2024

Category Challenger to Evolve From ‘Great Product to a Lifestyle Brand’
September 7, 2022

Pisa Pharmaceuticals has hired former Red Bull marketer Christian Patiño Webb as CEO of the company’s Electrolit “instant hydration” business globally. He will be based in Houston and report to Pisa’s board of directors. His background in the consumer packaged goods industry includes...


Read More
air-up-large.jpg

Closer Look: Air Up Promises “Scent-Flavored” Water

Spoiler: The PepsiCo-Backed ‘Retronasal Smell’ Technology Works
August 18, 2022

BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...


Read More

Store Brand Soft Drinks Show Signs of Life as Inflation Persists

Meanwhile, Pepsi Faces Turbulence in Latest Soda Results at Retail
August 2, 2022
As consumers face unprecedented 40-year-high price inflation for everything from gas to groceries, beverage industry watchers have kept their eyes on an important canary in the coal mine for branded drinks – growth in private label offerings. When consumers’ bank accounts are pressured, they look to lower-priced store brands to stretch the grocery budget. This year had been different, as shoppers for many...
Read More

2022 Concentrate Pricing for Major CSD Brands in U.S. Up as High as +8.0%

Pepsi Adds Mid-Year Hikes for Brisk Concentrate, and Finished Rockstar, Bang
June 7, 2022

Concentrate pricing for major soft drinks brands including Coca-Cola, Pepsi-Cola, and Dr Pepper rose in the US by between +6.4% and +8.0% in 2022 compared to 2021, according to pricing memos obtained by BD. Coca-Cola Classic, Diet Coke, Sprite, and Coke Zero Sugar rose...


Read More

Soft Drinks at Retail: Q1

Private Label CSDs Fails to Make Inroads Amid Inflationary Crisis
June 7, 2022

Private label carbonated soft drinks (CSD) at US retail were unable to make progress in the first quarter of this year even though shoppers are facing unprecedented inflation at the grocery. As shown in the table, Private label CSD dollar sales barely grew in a category that was up more than...


Read More
fact-book-issue-header

2021 All-Channel Results: Post Pandemic CSD Category Notches First Volume Gain in 17 Years

Sprite Passes Diet Coke in Top-10 CSD Ranking, Nearly Tied With Dr Pepper
May 16, 2022

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbon- ated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage sales for all measured and unmeasured channels, including packaged retail, foun- tain, and vending. At retail, drinks measured are generally single-serve, direct-store-delivered (DSD) beverages. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. BD now includes chilled juice in this report and in the annual Fact Book (available for purchase HERE)...


Read More

Opening Thoughts: May 9, 2022

May 9, 2022

Which of these are not true?
1. Tropicana offered a cereal made to be eaten with orange juice.
2. Gatorade applied for a trademark for a virtual beverage.
3. Coke Zero Sugar launched a flavor called Byte that it says tastes like a computer pixel.

The answer...


Read More

Big 3 Soda Companies Say Consumers Remained Steady Amid Pricing Increases

CEOs of Coke, PepsiCo Sound Notes of Caution as Inflation Grows, Persists
May 9, 2022

Plus: Energy Growth Decelerates in Convenience Channel. Snapple Plays Pricing Catch Up. Coca-Cola, PepsiCo, and Keurig Dr Pepper all reported first-quarter earnings the week of April 25. The effect of inflationary pricing on consumer demand was a hot topic during earnings calls for investors. In an interview with BD, Coca-Cola CFO John Murphy...


Read More
Previous 1 2 3 4 5 6 7 8 9 … 12 13 Next

Popular Stories

  • BodyArmor Refresh main.png

    Coke's BodyArmor Rolls Out Brand ‘Rebirth’ With Visual Overhaul

  • Cover-Web.jpg

    What’s Behind U.S. Surge of THC Beverage Launches?

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Cover-Web.jpg

    What’s Behind U.S. Surge of THC Beverage Launches?

  • Arkansas, Indiana, Iowa, Nebraska Request SNAP Soda Exclusions From Trump Administration

  • Cover.jpg

    2024 All-Channel Results: LRB Dollars and Volume Rose

  • Opening Thoughts: April 23, 2025

  • Arkansas, Indiana, Idaho in Line for First SNAP Soda Exclusions Under Current Trump Administration

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2025 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media