Introduction Comes as Segment Leaders Poppi and Olipop Spark Modern Soda Wars
February 18, 2025
Coca-Cola is forging into the fast-growing gut soda segment using its Simply juice brand, opting to go head-to-head with market leaders Poppi and Olipop instead of acquiring one of them. The prebiotic functional soda offering, called Simply Pop, will begin reaching...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...
Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.
Molson Coors Now Controls Zoa. Alani Nu Breaks Out.
US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales
While Consumers Spending Less, Category Still Delivers Value, John Fieldly Says
September 19, 2024
Brand Looks to Help C-Stores Attract Traffic.
As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.
While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’
No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the
Co-founder Sees Broader Functional Platform for Olipop. Convenience Channel Next Stage to Prove ‘Big Tent’ Success
September 5, 2024
With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher
Exec Says PBNA Focus is Total Beverage Portfolio and Profitability.
PepsiCo’s noisy second-quarter earnings report driven by Frito-Lay underperformance overshadowed an improved trend at PepsiCo Beverages North America (PBNA). On July 11, PepsiCo reported organic sales and volume performance that fell short...
Gehring Joins List of Possible CEO Successors at Iconic Energy Drink Company
June 20, 2024
Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...
Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.
For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.
This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.
For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...