Pricing Gains in Most Categories. Coke, PepsiCo, Keurig Dr Pepper Lose LRB Share
February 7, 2020
BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...
‘Never Say Never’ On Coke Brand Experiments, Non-Monster Energy Plays. Sees Coffee Growth. Says Femsa Relationship ‘Strong.’
December 17, 2019
Coke CEO James Quincey joined Future Smarts after a visit that morning to the New York Stock Exchange, where he and other executives celebrated Coca-Cola’s 100th anniversary as a public company by ringing the opening bell. Quincey now is in his third year as CEO of Coke. He was additionally named chairman of the board in April. Quincey joined Coke in 1996 and has spent the majority of his career in Latin America and then Europe before becoming COO under former CEO Muhtar Kent in August of 2015. Quincey’s focus as CEO has been to grow brand Coke while diversifying the company’s portfolio to everything from coffee drinks to plant-based offerings. Early this year, he closed on the acquisition of UK-based Costa Coffee, a chain of cafés stretching across Europe...
This story is a recap of highlights from his Future Smarts conference appearance Dec. 9 in New York.
Private Label Bottled Water Gains as Leaders Nestle, Coke and PepsiCo Shed Share. Tea and Sports Drink Volumes Decline
November 13, 2019
Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue,
Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019
Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.
A federal judge in Florida has denied a request for a preliminary injunction by Bang Energy-owner Vital Pharmaceuticals (VPX) to stop Monster Beverage from distributing its Reign Total Body Fuel energy drink in its current trade dress. In March...
Legal Terrain Remains Rocky as C-Store Industry Previews Green Rush
October 15, 2019
Convenience store retailers are among those looking to better understand the hectic and uncertain US market for CBD-infused beverages. A raft of CBD products from ready-to-drink coffees to relaxation shots have flooded the market since Congress legalized industrial hemp production late last year, even though the FDA hasn’t legalized CBD for use in foods and beverages. To help store owners make better sense of the market, the convenience store trade group NACS hosted CBD workshops and a “CBD Pavilion” at the organization’s annual trade show, held this year in Atlanta. The CBD display area was a first for NACS. Underscoring the challenges of the emerging category, the CBD Pavilion ...
A photo gallery with this story catalogs the 25 beverage products on display at NACS’ CBD Pavilion.
This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.
Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019
Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...
Brand to Expand from Food Service to Large Format in 2020
September 17, 2019
Coca-Cola-owned Honest Tea began rolling out a new ready-to-drink organic cold brew coffee last month at select West Coast food service accounts. Honest will expand US distribution in 2020 nationally to other food service outlets and large-format retail stores. The product was sampled last week at Expo East in Boston. Cold Brew is Honest’s first US coffee launch. More launch details...