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Home » Topics » Brands

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Non-Carb Category and Brand Results, First-Nine Months of 2019

Private Label Bottled Water Gains as Leaders Nestle, Coke and PepsiCo Shed Share. Tea and Sports Drink Volumes Decline
November 13, 2019

Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue,


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aha3

Coca-Cola Details Launch Plans for New Aha Sparkling Water

Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.


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vpx

Judge Says Bang Owner ‘Fails’ to Meet Requirements to Stop Monster Reign

Bang’s Reign to Launch Next Month, CEO Says
October 28, 2019

A federal judge in Florida has denied a request for a preliminary injunction by Bang Energy-owner Vital Pharmaceuticals (VPX) to stop Monster Beverage from distributing its Reign Total Body Fuel energy drink in its current trade dress. In March...


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cannabis

NACS Showcases CBD-Infused Beverages

Legal Terrain Remains Rocky as C-Store Industry Previews Green Rush
October 15, 2019

Convenience store retailers are among those looking to better understand the hectic and uncertain US market for CBD-infused beverages. A raft of CBD products from ready-to-drink coffees to relaxation shots have flooded the market since Congress legalized industrial hemp production late last year, even though the FDA hasn’t legalized CBD for use in foods and beverages. To help store owners make better sense of the market, the convenience store trade group NACS hosted CBD workshops and a “CBD Pavilion” at the organization’s annual trade show, held this year in Atlanta. The CBD display area was a first for NACS. Underscoring the challenges of the emerging category, the CBD Pavilion ...

A photo gallery with this story catalogs the 25 beverage products on display at NACS’ CBD Pavilion.


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nacspepsi

NACS Innovation Spotlight: KO, PEP, KDP, Nestle

(From News Alert Published Oct. 2)
October 2, 2019

This year's NACS trade show in Atlanta, with exhibits that covered the space of almost two football fields, offered a first look at innovation being sold into retailers for 2020. The products pictured are some of the newest innovations from Coke, PepsiCo, Keurig Dr Pepper and Nestle. These products mostly launch late this year and early next year.


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Sports_Reg

FTC Weighs in on Gatorade-Bodyarmor Advertising Dispute

Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019

Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...


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honest

Honest Enters Cold Brew Coffee Category in US

Brand to Expand from Food Service to Large Format in 2020
September 17, 2019

Coca-Cola-owned Honest Tea began rolling out a new ready-to-drink organic cold brew coffee last month at select West Coast food service accounts. Honest will expand US distribution in 2020 nationally to other food service outlets and large-format retail stores. The product was sampled last week at Expo East in Boston. Cold Brew is Honest’s first US coffee launch. More launch details...


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Coke_Sparkling

Sources: Coke to Take on LaCroix and Bubly With Sparkling Water Launch

Company Looks to Protect Shelf Space. New Entrant Expected by Q1
August 29, 2019

Coca-Cola is fast at work on a plan to compete more directly with...


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Monster Large

Monster Energy Looks to Influence the Influencers

Company Rebuts Negative Perceptions of Caffeine, Sugar and Taurine
August 9, 2019

Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions"  ...  


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5_alkaline_water

Report: Alkaline Water Growth to Accelerate

July 30, 2019

A new report by Zenith Global found that the global market for bottled alkaline water grew by volume at an average annual rate of about +12% between 2013 and 2018. Zenith analysts expect that average annual volume growth rate to accelerate during...


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