Pepsi to Stage Concert at Former Coke Museum in Atlanta
February 1, 2019
Super Bowl sponsor PepsiCo is used to being in enemy territory. The last four Super Bowls were hosted by cities where Coca-Cola enjoys a market share lead in carbonated soft drinks, as the table below shows. While the same holds true this year for Super Bowl LIII, the stakes are even higher as Coke’s hometown Atlanta plays host.
In a Jan. 24 report, analysts at RBC Capital Markets compared the portfolios and social media data for Monster Beverage and Bang Energy. Bang gained attention from analysts last year as a potential threat to Monster’s core energy offerings (BD 10/26/18).
On Dec. 20, Dirty Lemon parent company Iris Nova announced $15 million in seed funding that includes a minority investment by Coca-Cola. Coke’s Venturing & Emerging Brands unit has paid close attention to Dirty Lemon. The brand gained attention for its unique go-to-market strategy, which founder and CEO Zak Normandin has named c-commerce, or “conversational commerce.”
BD held its annual Future Smarts conference on Dec. 7, 2018 in New York. Many of the sessions were covered in the Dec. 14 issue. The following is a synopsis of a panel with Wall Street analysts who cover public beverage companies. BD will publish highlights of sessions covering cannabis and plastic sustainability in the next issue.
BD held its annual Future Smarts conference on Dec. 7 in New York City. The program focused on the implications of massive changes this year to the North American non-alcoholic beverages landscape. New leaders have taken over all three of the largest soft drink makers -- Coca-Cola, PepsiCo and Keurig Dr Pepper -- since 2017. Acquisitions of Dr Pepper Snapple by Keurig Green Mountain, Costa Coffee by Coke and SodaStream by PepsiCo have all signaled a more aggressive approach to portfolio transformation. Meanwhile