Celsius Holdings and PepsiCo have announced a deal to make Celsius PepsiCo's "energy lead in the US,” according to an announcement this morning. PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a...

It was the cane sugar post heard around the world. On July 16, President Donald Trump said on Truth Social: "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so. I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!"

The post generated a...

Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...

The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...

BD Founder Recalls Reporting ’Boldest’ Move After Face-to-Face With Goizueta, Keough

Plus: Read BD’s 1985 New Coke, Coke Classic Coverage

Next Friday, July 11, will mark 40 years since Coca-Cola shocked the world for the second time in three months by bringing back its original Coca-Cola formula, which the company renamed Coca-Cola Classic. The first...

We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.

The New Coke episode came during...

Reyes Coca-Cola Bottling Now Faces Possible Full Exit From Dr Pepper Business

Keurig Dr Pepper’s termination of a Dr Pepper distribution agreement with Reyes Coca-Cola Bottling, without cause, for parts of California and Nevada is valid, a Texas judge has ruled. The termination will...