Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021
PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...
CFO Expects Sales Growth Momentum to Offset Higher Costs For Now
April 30, 2021
CFO Expects Sales Growth Momentum to Offset Higher Costs For Now. Marketing Spend on the Rise, CEO Says. Also, ‘Happy” With Polar Seltzer Velocity. Yesterday, Keurig Dr Pepper reported first quarter organic revenue growth of +11%, which follows +6.4% growth in the fourth quarter of last year. Here's what else we learned...
Consumer Interest in Single-Serve Beverage Mixes on The Rise
April 30, 2021
Consumer Interest in Single-Serve Beverage Mixes on The Rise. “The pandemic accelerated this whole idea of ‘enhance my water.’” One brand that stands to gain from an increasing and potentially disruptive consumer acceptance of single-serve beverage mixes is Nuun (pronounced Noon). The 16-year-old hydration brand is among a number of just-add-water mixes that have translated functionality to a powdered domain previously focused more on lemonade, punch and tea. Growth for single-serve beverage mixes will be driven by:
Companies Confident in Pricing Strength Amid Commodity Inflation
April 20, 2021
Progress in Away-From-Home Consumption Key for Coke, PepsiCo Companies Confident in Pricing Strength Amid Commodity Inflation. On April 15, PepsiCo reported first-quarter earnings results, followed by Coca-Cola yesterday. Both reports were complicated in various ways by the lapping of pandemic pantry loading last year. The companies are now...
Almost two years after acquiring Muscle Milk maker CytoSport, PepsiCo is leaning into yet another brand that came over in that deal. Plant-based protein shake Evolve...
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...
Monster Beverage Co-CEO Rodney Sacks said during a Jan. 14 investor meeting that he’s not interested in marketing a “me too” hard seltzer or non-alcoholic seltzer that is “one...