On April 28, PepsiCo announced an exclusive agreement with Vital Pharmaceuticals to distribute Bang Energy in the US (BD News Alert 4/28/20). The alliance gives PepsiCo access to a brand that has surpassed Rockstar as the third largest energy drink, and to a performance energy category that has attracted new competitors including...

A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...

On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). Aside from the opportunity to grow Rockstar...

During a Jan. 30 conference call with Wall Street analysts to discuss Coca-Cola’s fourth-quarter earnings report, CEO James Quincey was asked about potential impacts from the Coronavirus outbreak in China. And in an interview, he discusses plans for Costa Coffee in the US...

BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...